Etobicoke woman's dream helps a community lifeline for those with diabetes



    Winner of the first Bayer Dream Fund(TM) contest shares the taste of
    Sweet Success

    TORONTO, April 19 /CNW/ - Living with diabetes has never been sweet for
Susan Gipp of Etobicoke, Ontario. But it was not dessert that this
fifty-something woman always dreamed of. Instead, her dream was to find a way
to help herself and others in her community with diabetes stay healthy.
    Bayer HealthCare, Diabetes Care has named Susan the first winner of The
Bayer Dream Fund(TM) contest, an annual awards program that provides Canadians
who effectively manage their diabetes with an opportunity to live their
dreams. With this award, Susan will help sustain the Sweet Success program, a
lifeline for those who live with diabetes. Sweet Success is a community-based
educational program that teaches participants about disease self-management,
including diet, exercise and involvement in their health care.
    Susan, who lives with type 2 diabetes, has optimally managed her disease
for over 16 years through ongoing monitoring, diet, exercise and medication,
and credits the Sweet Success program with helping her to become more
physically active.
    The program has been so successful that the group was forced to move from
the Trillium Health Centre in Mississauga to the City of Mississauga's Huron
Park Recreation Centre four months ago to accommodate the growing number of
participants. As a result, it could no longer be offered free-of-charge and
some participants were forced to drop out.
    With The Bayer Dream Fund(TM) $5,000 prize, Susan is able to realize her
dream of financially supporting those individuals who want to continue to be
part of the Sweet Success program, but who are unable to pay.
    "The strength and support of Sweet Success helped me live a more
fulfilling life by encouraging me to effectively manage my disease," says
Susan. "I am grateful to The Bayer Dream Fund because now the group will have
ongoing access to a program that will motivate them to take control of their
diabetes and achieve positive results."

    Sweet Success

    Sweet Success was started two years ago by the Diabetes Management Centre
at the Trillium Health Centre in Mississauga and aims to provide those living
with diabetes the skills and support to manage their disease. The program is
supervised by an exercise specialist and the group meets twice a week for
regular exercises which include stretching, low impact aerobics, light weights
and acqua fit. Participation is closely supervised, with blood glucose levels
and blood pressure measured both before and after the exercise programs, to
ensure individuals are within a healthy target range. More than just exercise,
Sweet Success provides a level of peer support and social interaction that
encourages participants to take control of their diabetes.
    "Everyone associated with Sweet Success is excited that Susan has won The
Bayer Dream Fund because it really means that all of us win in the fight
against this disease," says Anka Brozic, an Exercise Specialist with the
Diabetes Management Centre, Trillium Health Centre, Mississauga, Ontario, and
the exercise leader for the Sweet Success program. "Many Canadians living with
diabetes have a personal dream and think that diabetes may stand in their way
of achieving it. But people with diabetes can do anything, as long as they are
educated about their disease, regularly self-monitor their blood sugar and
follow a healthy lifestyle including exercise and diet. Susan and the Sweet
Success program demonstrate to all Canadians that those who live with diabetes
are not limited by the disease."

    The Bayer Dream Fund(TM)

    The Bayer Dream Fund(TM) is an annual awards program created to recognize
and support a Canadian who effectively manages their diabetes by providing one
winner each year with up to $5,000 to live out a dream.
    All Canadians who effectively manage their diabetes were invited to share
their story by entering at www.dreamfund.ca or www.realisezvosreves.ca. After
receiving many inspiring entries, three semi-finalists were selected by an
expert panel of judges. The Canadian public was then invited to vote online
for one of the three semi-finalists to be named The Bayer Dream Fund(TM)
winner in Canada. This is the first year for the program in Canada.
    "Susan's dedication to keeping her diabetes under control, and using her
award to support the Sweet Success program is truly inspirational," says Russ
Newsome, Vice-President and General Manager, Bayer HealthCare, Diabetes Care.
"Bayer is proud to sponsor Susan in fulfilling her dream and we hope others
will be inspired by Susan's determination and become motivated to live well
with diabetes."
    Bayer encourages all Canadians who are in control of their diabetes to
submit their dream to The Bayer Dream Fund(TM). A call for entries will begin
in May 2007 for the next contest. For more information, visit www.dreamfund.ca
or www.realisezvosreves.ca.

    About Bayer HealthCare

    Bayer HealthCare, a subsidiary of Bayer AG, is one of the world's
leading, innovative companies in the health care and medical products industry
and is based in Leverkusen, Germany. Bayer HealthCare generated sales
amounting to some 9.4 billion euros and employed 33,800 people worldwide in
2005.
    The company combines the global activities of the Animal Health, Consumer
Care, Diabetes Care, Diagnostics and Pharmaceuticals businesses.
Pharmaceuticals now has three business units: Hematology/Cardiology, Oncology
and Primary Care.
    Bayer HealthCare's aim is to discover and manufacture products that will
improve human and animal health worldwide. The products enhance well-being and
quality of life by diagnosing, preventing and treating diseases.

    This news release contains forward-looking statements based on current
assumptions and forecasts made by Bayer Group management. Various known and
unknown risks, uncertainties and other factors could lead to material
differences between the actual future results, financial situation,
development or performance of the company and the estimates given here. These
factors include those discussed in our public reports filed with the Frankfurt
Stock Exchange and with the U.S. Securities and Exchange Commission (including
our Form 20-F). The company assumes no liability whatsoever to update these
forward-looking statements or to conform them to future events or
developments.

    Bayer, The Bayer Dream Fund and other trademarks in this release are
    trademarks of the Bayer Group of Companies.

    /NOTE TO PHOTO EDITORS: Two photos accompanying this release are
    available on the CNW Photo Network and archived at
    http://photos.newswire.ca. Additional archived images are also available
    on the CNW Photo Archive website at http://photos.newswire.ca. Images are
    free to accredited members of the media/




For further information:

For further information: Alison Bing, Bayer Inc., (416) 240-5298,
alison.bing.b@bayer.com; Alanna Fox, Cohn & Wolfe, (416) 924-5700 ext. 4078,
alanna_fox@ca.cohnwolfe.com

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