Ethiopian Prime Minister and Starbucks Chairman Discuss Ways to Support Ethiopian Coffee Industry



    Starbucks Announces Plan to Open First Farmer Support Center in Africa in
Addis Ababa, Ethiopia

    ADDIS ABABA, ETHIOPIA & SEATTLE, November 28 /CNW/ - Ethiopian Prime
Minister Meles Zenawi and Starbucks Corporation (Nasdaq:   SBUX) chairman Howard
Schultz today reaffirmed their commitment to making Ethiopia a leading force
in the global specialty coffee marketplace. Schultz and Prime Minister Meles
said their discussions reflected a deepening relationship between Ethiopia,
the birthplace of coffee, and Starbucks, one of the world's largest specialty
coffee companies.

    The Prime Minister and Schultz discussed ways to expand the branding and
marketing of Ethiopia's world-renowned fine coffees in order to help achieve
better prices for farmers and improved opportunities for the millions of
Ethiopians who depend on coffee for their livelihood.

    Schultz announced that the company will open a Starbucks Farmer Support
Center in the Ethiopian capital in 2008. The facility, the first in Africa,
will enable Starbucks to work collaboratively with Ethiopian farmers to raise
both the quality and production of the country's high quality specialty
coffees.

    "We will be working closely with Starbucks to bring badly needed
investment and technology to our coffee industry, as well as brand recognition
and promotion for our high-grade Arabica beans," said Meles Zenawi, Prime
Minister of the Federal Democratic Republic of Ethiopia. "These measures will
afford Ethiopia new leverage in the global coffee market. I am extremely
encouraged that Starbucks Chairman Howard Schultz shares our belief in a
bright future for Ethiopia's coffee economy."

    Earlier this year, Starbucks signed a distribution, marketing and
licensing agreement with Ethiopia and has agreed to assist in expanding
consumer awareness of Ethiopia's famed coffee brands -- Sidamo, Harar/Harrar
and Yirgacheffe.

    In addition to meeting with Prime Minister Meles, Schultz and other top
Starbucks executives will have a roundtable discussion with government
officials, coffee farmers, exporters and other coffee stakeholders to share
ideas on how to strengthen the partnership and improve the Ethiopian coffee
industry. On Friday, Schultz will address leaders of the Ethiopian business
community and young entrepreneurs.

    The Starbucks Farmer Support Center in Addis Ababa will provide resources
and ongoing support to coffee communities with the goal of improving coffee
quality and growing practices and increasing the number of farmers
participating in the Coffee and Farmer Equity (C.A.F.E.) Practices, Starbucks
sustainable coffee buying guidelines.

    "This is an extraordinary opportunity for Starbucks to continue to
partner with the Ethiopian coffee community to support their efforts to
produce some of the world's finest coffees. We have always recognized that
coffee farmers play a critical role in Starbucks success and we are proud to
help expand the audience and demand for Ethiopian specialty coffees. Prime
Minister Meles has a deep understanding of the global coffee business and is
genuinely committed to forging public-private partnerships to ensure a bright
future for Ethiopian farmers," Schultz said.

    Between 2002 and 2006, Starbucks increased its Ethiopian coffee purchases
by nearly 400 percent. Today, Ethiopian coffee can be found in nearly all of
Starbucks U.S. stores. In 2008 Starbucks plans to intensify its promotion of
Ethiopian coffees.

    As part of Starbucks expanded economic investment in the region, Schultz
also announced that the company is negotiating with an Ethiopian apparel
factory to manufacture its Starbucks black aprons, worn by approximately
27,000 Coffee Masters worldwide. Starbucks also invested in school and bridge
infrastructure projects in Ethiopia, and is working with the nonprofit
organizations CARE and WaterAid to address world development challenges in
Ethiopian communities.

    Schultz is joined in Ethiopia by Cliff Burrows, president Starbucks EMEA
(Europe, Middle East and Africa); Dub Hay, Starbucks senior vice president of
Coffee & Global Procurement; and Sandra Taylor, Starbucks senior vice
president of Corporate Social Responsibility.




For further information:

For further information: Ethiopian Intellectual Property Office Getachew
Mengistie, +251 11 5534969 gmengistie@yahoo.com or Starbucks Coffee EMEA B.V.
Hans van Bochove (for EMEA), +31 (0) 6 2111 3174 hvanboch@starbucks.com or
Starbucks Coffee Company Stacey Krum or Mark Lamb (for all markets except
EMEA) +01 206-318-7100 press@starbucks.com or
http://www.businesswire.com/cnn/sbux.shtml


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