eTalk Wins TIFF with Most-Watched Coverage



    
    - eTalk delivers 16 per cent more viewers than any other Canadian
                    entertainment newsmagazine during the
                   Toronto International Film Festival(R) -

    - CTV's Queen West HQ in the heart of the entertainment district
                         attracts a galaxy of stars -
    

    TORONTO, Sept. 16 /CNW/ - Once again, viewers tuned to eTalk more than
anyone else for coverage of the Toronto International Film Festival, a ratings
snapshot over the course of the 10-day festival concludes. With an average
daily audience of 407,000 viewers, CTV's eTalk was Canada's No. 1 source for
TIFF coverage, delivering 16% more total viewers across the 10 days of the
festival (Sept. 4 - 13) than ET Canada (Global; 350,000). Also to note:

    
    -   eTalk won more viewers on average in every key adult demographic,
        delivering 72% more viewers Adults 18-34, 13% more viewers Adults
        25-54 and 8.4% more viewers Adults 18-49 than its nearest rival.

    -   eTalk delivered more viewers than ET Canada for six out of seven
        nights of coverage.

    -   The ratings lead was echoed in the Festival's home market, with
        eTalk averaging 34% higher daily audiences than ET Canada in the
        Toronto/Hamilton area among total viewers and leading in key demos as
        well.

    -   In addition, more Canadians watched eTalk than the American import
        Entertainment Tonight on two occasions during TIFF.(*)
    

    "We're thrilled that audiences chose eTalk as the ultimate source for all
things TIFF," said Executive Producer Morley Nirenberg. "eTalk is proud to
cover this flagship Canadian event. And for the fourth consecutive year,
viewers responded by tuning in to eTalk more than any other Canadian
entertainment news program."

    Backed by Canada's largest entertainment newsroom, eTalk anchors 
Ben Mulroney and Tanya Kim were at the helm for 10 days of unprecedented
festival access. eTalk reporters Lainey, Zain Meghji, Danielle McGimsie,
Husein Madhavji and Susie Wall, ensured that every red carpet, gala, and
sizzling after-party was covered, shooting more than 250 interviews and
stories during the Festival.

    From its legendary Queen West headquarters, CTV and eTalk turned up the
star wattage like never before. With a dizzying array of dazzling parties and
events, the hottest red carpets and galas, and the most sought-after celebrity
interviews, eTalk put the fans and industry elite at the centre of the action.
With eTalk anchoring the coverage, CTV's line-up of outlets (including Star!,
Bravo!, MuchMusic, MuchMoreMusic, MTV, FashionTelevision Channel, Canada AM,
CTV News, CTV Newsnet, CP24 and CHUM Radio) provided the most star-studded
interviews and behind-the-scenes access.

    CTV's headquarters at Queen & John was buzzing with A-listers and
industry elite while thousands of fans lined the streets to be a part of the
excitement. The star-laden eTalk Festival Party, the Blindness Afterparty,
Variety's Producers to Watch cocktail, the cast and crew dinner reception for
the TIFF award-winning Lymelife, and Live at eTalk specials all made for
non-stop star sightings. CTV demonstrated its unwavering commitment to
Canadian talent by signing on as the founding partner of My Canada, a series
of  documentaries by prominent Canadian filmmakers; hosting FT's DSQUARED(2)
runway extravaganza and M-A-C Gold Afterparty with Canadian fashion superstars
Dean & Dan; and welcoming the innovative and educational John Lennon Bus for
aspiring, young filmmakers, adding even more panache to the unmatched
pandemonium at CTV's Queen Street headquarters.

    "Our goal was to create opportunities for fans, industry, and celebs to
celebrate the festival in the heart of the entertainment district," said
Susanne Boyce, President, Creative, Content and Channels, CTV. "From our Queen
Street headquarters to our Yorkville lounges, we delivered unparalleled access
to our fans and viewers with top-rated TIFF coverage, spotlighting Canadian
talent every step of the way."

    CTV headquarters rolled out the red carpet, welcoming the entertainment
world to celebrate the festival. Guests at CTV's Queen Street location
included Julianne Moore, Alec Baldwin, Diddy, Atom Egoyan, Gael Garcia Bernal,
Jill Hennessey, Lindsay Lohan, Sandra Oh, Adrien Brody, Samantha Ronson, 
Mark Ruffalo, Don McKellar, Jason Reitman, Danny Glover, Patricia Rozema,
Timothy Hutton, Eric Balfour, Sophia Bush, Gary Burns, Clement Virgo, 
Arsinée Khanjian, Benji Madden, Sir Richard Branson, Dean & Dan Caten, 
Thom Fitzgerald, Rory and Kieran Culkin, Chantal Kreviazuk, Emma Roberts, 
Paul Gross, Gil Bellows, Julia Kwan, Thelma Houston, Kreeshab Turner, 
Nicholas Tabarrock, Olympians Carol Huynh, Tonya Verbeek, Emile Hetmans, 
Adam Von Koeverden, Jason Burnett, Karen Cockburn, Alexandra Orlando,and many
more.

    As well, eTalk partnered with Cargo Cosmetics, Matt & Natt, Starbucks,
Sugarlime, Ron White-The Foot Shoppe and Frye Boots, Churchill's Fine Gourmet
Food, Dermalogica, The Barkery, and Mini Moche to provide stars with the best
goodies during interviews in the eTalk Visa Lounge located at the
Intercontinental Hotel. eTalk's presence cornered Yorkville with renowned
lounge locations at all the hotspots, including the eTalk FT Dior Backstage
Beauty Lounge at the Park Hyatt, where guests could get a mini-makeover; the
eTalk Tent at Four Seasons Hotel; the eTalk Tent at the Hazelton Hotel; the
eTalk Roots Lounge at Roots Bloor Street, and exclusive presence at Sassafraz,
Morton's, Flow, Davids, Bistro 990, Ultra, and Amber.

    Additionally, eTalk delivered exclusive access to the Canada's Walk of
Fame gala and the One X One fundraiser for viewers across the country, going
where no other cameras could.

    (*)Source: BBM Nielsen Media Research preliminary overnight data.

    
    About eTalk
    -----------
    

    Hosted by Ben Mulroney and Tanya Kim, eTalk is the most-watched Canadian
entertainment newsmagazine. From the Oscars and the Emmys to the JUNO Awards
and The Giller Prize, eTalk is front-and-centre delivering up-to-the minute
news in film, television, music and more. Celebrating both homegrown talent
and international stars, eTalk became Canada's first daily Canadian
entertainment newsmagazine when it launched in 2002. eTalk airs weeknights at
7 p.m. ET (check local listings) on CTV and at 8:30 p.m. ET on Star!

    
    About CTV
    ---------
    

    CTV, Canada's largest private broadcaster, offers a wide range of quality
 news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV National News With Lloyd Robertson, and is
the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's
premier multi-media company which owns CTV Inc. and The Globe and Mail.
CTV Inc. also owns radio stations across the country, and leading national
specialty channels. Other CTVglobemedia investments include an interest in
Maple Leaf Sports and Entertainment, and in Dome Productions, a North American
leader in the provision of mobile high definition production facilities. More
information about CTV may be found on the company website at www.ctv.ca





For further information:

For further information: Patricia Garcia, CTV Inc., (416) 591-7400
x2645, or patricia.garcia@ctv.ca


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