eTalk Leads Entertainment Tonight Canada with Coverage of Toronto International Film Festival(R)



    TORONTO, Sept. 8 /CNW/ - At the halfway point of the Toronto
International Film Festival(R), data from Nielsen Media Research confirms
CTV's eTalk as the undisputed ratings leader for TIFF coverage. Audience data
from the first two days of the festival confirms that eTalk remains the
most-watched Canadian entertainment show.

    Nationally, eTalk leads ET Canada not only among total audience (+10%)
but among the key advertising demos A25-54 (+25%) and A18-49 (+7.5%) as well.
And in Toronto/Hamilton - the festival's backyard, and also Canada's largest
television market - viewers overwhelmingly choose eTalk over ET Canada for
their TIFF coverage, with nearly 70% more viewers among A25-54.

    
    Toronto/Hamilton
    ----------------

                  2+         A25-54     A18-49
    --------------------------------------------
     eTalk        87,500     44,600     32,100
    --------------------------------------------
     ET Canada    61,200     26,400     24,600
    --------------------------------------------
                  +43%       +69%       +30.5%

    Nationally
    ----------

                  2+         A25-54     A18-49
    --------------------------------------------
     eTalk        346,800    166,300    132,400
    --------------------------------------------
     ET Canada    315,700    133,200    123,200
    --------------------------------------------
                  +10%       +25%       +7.5%
    

    eTalk's ongoing TIFF coverage continues tonight at 7 p.m. ET on CTV and
8:30 p.m. ET on Star!, online at TIFF.ctv.ca and on demand on the CTV Video
Player at ctv.ca.

    Source: BBM Nielsen Media Research, Sept. 4/Sept. 5 average.





For further information:

For further information: Patricia Garcia, CTV Inc., (416) 591-7400 x2645
or patricia.garcia@ctv.ca


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