Essentia announces $1 million donation to the Canadian Cancer Society

MONTREAL, Nov. 25, 2015 /CNW/ - Essentia, Canadian manufacturer and retailer of the world's only natural memory foam, is pleased to announce its partnership with the Canadian Cancer Society. Essentia, through a percentage of its sales, will donate up to $1 million to provide research funding for hard-to-treat cancers.

Jack Dell'Accio, founder and CEO of Essentia, didn't have a plan to start manufacturing mattresses until a family member was diagnosed with cancer. Jack realized that many mattress options were doing more damage than good to the weakened immune system and fragile body. "According to the Canadian Cancer Society, 2 in 5 Canadians will be diagnosed with cancer in their lifetime. I started Essentia after having someone close to me face cancer," says Dell'Accio. "It put me in a position to understand the value of rest and recovery, physical support and a good night's sleep."

Essentia's mission is to promote health, wellness and recovery while you sleep. Essentia users benefit greatly from the mattress technology, helping them recover by offering a pressure relieving, organically clean and cool sleep environment. Essentia has grown to become a lifestyle choice for preventive health, as well as a choice for pro athletes to help them recover from training, injury and concussions. Notably, many hockey stars such as Jonathan Toews, Matt Duchene and Max Pacioretty have chosen the Essentia mattress for themselves.

"We are on the eve of Essentia's 10th anniversary and I am proud to see the company come full circle by supporting the Canadian Cancer Society and the drive to eradicate cancer," says Dell'Accio.

The Canadian Cancer Society is also establishing the Jack Dell'Accio Fund in honour of Vito Dell'Accio for research into hard-to-treat cancers, prevention awareness and recovery.

"We're so grateful for this partnership with Essentia. The funds raised will support research projects focused on hard-to-treat cancers like brain, pancreatic and lung, which have low survival rates. We are striving to double these survival rates," says Paulanne Jushkevich, Chief Philanthropy Officer, Canadian Cancer Society.

About Essentia

Essentia is a Canadian success story, creating the world's only natural memory foam mattresses, which are manufactured just outside Montreal. Championed by pro athletes and health gurus alike, Essentia's patented natural memory foam and molding technology address comfort and health without compromise. You can find Essentia stores across the USA and Canada. Learn more at myessentia.com.

About the Canadian Cancer Society

The Canadian Cancer Society is a national, community-based organization of volunteers whose mission is to eradicate cancer and enhance the quality of life of people living with cancer. Thanks to our donors and volunteers, the Society has the most impact, against the most cancers, in the most communities in Canada.

SOURCE Essentia Group Inc.

Image with caption: "essentia (CNW Group/Essentia Group Inc.)". Image available at: http://photos.newswire.ca/images/download/20151124_C7197_PHOTO_EN_553059.jpg

For further information: Stefanie Gomez, Communications Manager, Essentia Natural Memory Foam Company Inc., stefanie@myessentia.com, Phone: 1-888-764-4116 x 303

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