TORONTO, March 28 /CNW/ - The newly launched Powerwise.ca, a web site dedicated to the conservation of electricity through tips and community building, announced today that it will shut down entirely between 8 and 9 pm (EST) on Saturday March 29th to participate in Earth Hour. Kevin Powers of the Ontario Ministry of Energy was clear that the shutdown was to help illustrate the collective impact of conservation around the globe. "The site is not power thirsty at all, but the spirit of Earth Hour is one in which the collective good of conserving energy can be exercised globally. Since the conversation of energy is the primary goal of the site and its clear message, we absolutely need to be a part of the movement." Site users are being informed of the shut down and will be unable to access any of its vast tools or data between 8-9 pm (EST) on Saturday. Allard Johnson's, Agency of Record for PowerWISE, Creative Director Barry Campbell put the shutdown into perspective, "Hopefully, no one will be visiting a site about conserving energy during Earth Hour...if they are, we'll need to engage in a deeper conversation with them. This is, by a mile, the right thing to do."
For further information: For further information: visit: powerWISE (www.powerwise.ca), Earth Hour (www.earthhour.org)