Ernst & Young: Germany "Global Player" and Top Investment Destination in Western Europe



    BERLIN, June 5 /CNW/ - Germany is a business "global player" and the top
investment destination in western Europe according to the findings of Ernst &
Young's "Location Germany 2008: Germany and Europe - International Manager
Assessment" report.
    According to the annual study, conducted with over 800 international
business decision makers, Germany is the world's leading logistics nation and
one of the world's most innovative countries. For the very first time, Germany
has also claimed top spot in the report's "Administration and Accountancy"
category, beating off India and USA into second and third places respectively.
    Germany's exceptional strength in logistics has already been underlined
by the World Economic Forum's (WEF) Global Competitiveness Report 2008, which
awarded the German economy global first place for infrastructure. As well as
being home to a considerable number of logistics "global players," Germany
also plays host to a diverse and highly qualified range of small to
medium-sized logistics service providers. Differentiated labor costs, a highly
flexible labor force, and a robust commercial property market - particularly
in the new federal states - proved to be the decisive factors in Germany
retaining its logistics crown.
    The report also concludes positively in favor of Germany's
infrastructure. Germany enjoys the densest and best-developed traffic and
communications infrastructures in the whole of Europe: it is possible to reach
around 200 million consumers across Europe within 24 hours by rail or road
freight transportation from Berlin.
    Germany's longstanding reputation as a seat of innovative excellence has
been further bolstered by the study's findings. Germany is second only to the
US in terms of attractiveness as an R&D location, and counts as the third most
innovative country in the world behind the USA and China respectively.
Eighty-three percent of those surveyed consider the innovative ability within
Germany to be positive, with one in five holding it to be "very positive."
Within Europe, Germany is the undisputed leader in new patent registrations;
registering almost three times as many patents as its nearest European rival
France.
    The report's author, Peter Englisch, believes that this year's findings
provide concrete proof of Germany's growing attractiveness as an investment
location. "Our findings show that Germany continues to make significant gains
as an attractive inward investment destination. International investors are
attracted to the country's reputation as an innovative power with a highly
qualified and flexible labor pool. World-beating logistics and a world-class
traffic and communications infrastructure add further incentive to companies
keen to move into European markets."
    Commenting on this year's results, Invest in Germany Managing Director
Michael Pfeiffer said, "We are delighted to see Germany retain its position as
the world leader in logistics and further build upon its reputation as the top
investment location in western Europe for international businesses in this
year's report."
    According to Englisch, one in four foreign investors surveyed plan to
invest in Germany; with more than one-third of those already investing in
Germany planning follow-up investments. Thirty percent of companies questioned
believe that Germany has become an even more attractive investment
destination. The outlook for Germany's future is likewise overwhelmingly
positively perceived; with 35 percent of the decision makers questioned
predicting Germany's attractiveness to increase in the coming years.

    Invest in Germany is the inward investment promotion agency of the
Federal Republic of Germany. It provides investors with comprehensive support
from site selection to the implementation of investment decisions.




For further information:

For further information: Invest in Germany GmbH, Headquarters:
Friedrichstrasse 60, 10117 Berlin, Germany, T: +49-30-200-099-0, F:
+49-30-200-099-111, office@invest-in-germany.com,
http://www.invest-in-germany.com; Media Contact: Eva Henkel,
T:+49-30-200-099-123, F:+49-30-200-099-111, henkel@invest-in-germany.com

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