Erie Wine Industry Festival Receives Provincial Boost



    
    McGuinty Government Supports Expansion of Wine & Culinary Tourism

    TORONTO, Sept. 7 /CNW/ -

    NEWS
    

    The Shores of Erie International Wine Festival received almost $90,000 in
provincial support to build the region's fledgling wine and culinary tourism
industry and promote the Festival to domestic and US markets.
    Most of the new funding was used to almost double the Festival grounds,
add a second performance stage, and offer an enhanced wine and culinary
program. Approximately $15,000 was invested in promoting the 2008 Festival in
the Windsor, London and Detroit markets. The 2008 Shores of Erie International
Wine Festival runs from September 4 to September 7.
    Festivals and events across Ontario generate millions of dollars for the
provincial economy. The government has provided $10 million through the
Celebrate Ontario program to support the development and marketing of
festivals and events, more than double the funding provided in 2007.

    QUOTES

    "The Shores of Erie International Wine Festival is a great opportunity to
celebrate the amazing wine and culinary experience we have to offer visitors,"
said Minister Fonseca. "Supporting such events increases tourism and gives a
significant boost to the local economy."
    "We're delighted to be part of the Celebrate Ontario initiative this
year," said Festival administrator Kelly O'Rourke. "Our expanded program this
year was welcomed by the thousands of people who attended the Festival's many
culinary and musical events. Just as important, the Shores of Erie wineries
took the opportunity to burnish their already excellent reputations for fine
wines."
    "The McGuinty government recognizes the importance of tourism to Essex
County and communities across Ontario," said Bruce Crozier, MPP for Essex.
"This event brings thousands of visitors to our region with attendance at this
premier Festival growing year after year."

    
    QUICK FACTS

    -   The 2008 Shores of Erie International Wine Festival features numerous
        musical and culinary events, including tours of local wineries and
        presentations by award-winning vintners of the region.
    -   In 2007, the Shores of Erie International Wine Festival attracted an
        estimated 13,000 people to the region. Festival organizers expect up
        to 3,000 more people to attend the 2008 Festival.
    -   Earlier this year, the Ministry of Tourism announced that
        90 festivals and events across Ontario were approved for Celebrate
        Ontario funding of over $10 million.

    LEARN MORE

    Find out more about the Shores of Erie International Wine Festival
(http://www.soewinefestival.com/).

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                                                     ontario.ca/tourism-news
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For further information:

For further information: Alicia Farrow, Minister's Office, (416)
325-4543; Jill Skorochod, Communications Branch, (416) 325-8391

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