Ericsson Leverages World Energy Exchange to Purchase Power for Dallas Facilities and Meet Renewable Energy Goals



    Telecommunications giant buys electricity and green credits through
    reverse online auction

    WORCESTER, MA, Jan. 14 /CNW/ - World Energy Solutions, Inc. (TSX: XWE),
the operator of leading online exchanges for energy and energy-related
products, today announced that Ericsson has procured 18 million kWh of
electricity via the company's World Energy Exchange online reverse auction
platform. As part of its social responsibility objectives to support renewable
energy, the international telecommunications giant specified that 25% of this
energy purchase be renewable.
    The World Energy auction event resulted in the signing of a 12-month
electricity supply contract valued at $1.48 million, representing an 8.3%
savings when compared to the default Standard Offer Service prices of the area
utility. In leveraging the Exchange, Ericsson is not only moving forward with
their green goals, they have also experienced substantial cost reductions.
    Stockholm-based Ericsson, a world-leading provider of telecommunications
equipment and related services to network operators globally, will use the
electricity to power its North America headquarters office in the Dallas-area.
    "Like many global organizations, our company is focused on delivering
shareholder value while maintaining social responsibility. With the World
Energy Exchange, we were not only able to deliver a substantial cost savings
directly to our bottom line, but we were also able to buy green power for a
significant portion of our usage, which is a key component in our corporate
citizenship objectives," said Vickie Bunch at Ericsson. "World Energy's
ability to supply a variety of energy options in addition to providing a
transparent competitive playing field for suppliers is invaluable."
    The Ericsson energy auction was arranged and conducted through World
Energy channel partner, Johnson Controls, Inc. (NYSE:   JCI), Milwaukee, which
provides products and services that optimize energy use and improve building
comfort and security.
    The auction's winning bidder was Liberty Power Corp. One of five bidders
that competed for Ericsson's business through the Exchange auction, Liberty
Power is a leading independent supplier of retail electricity that supplies
competitively priced power to thousands of businesses and government entities
in the United States. They are also the only nationally certified minority
owned retail power provider.
    "Participating in the World Energy Exchange has worked well for Liberty
Power," said David Hernandez, the company's CEO. "In this case, we are pleased
to have not only provided the most competitive pricing for Ericsson, but also
to have helped them progress in their green objectives while providing the
added benefit of contributing to their diversity purchasing goals."
    Phil Adams, World Energy President and COO, said, "The World Energy
Exchange continues to demonstrate its unique ability to align channel
partners, customers and suppliers for the benefit of securing low cost supply.
At the same time, the Exchange has the flexibility to meet renewable energy
objectives and enable fair and transparent competition for all suppliers."

    About World Energy Solutions, Inc.

    World Energy operates leading online exchanges for energy and
energy-related products. Our proven approach provides market intelligence,
promotes liquidity, and creates price transparency for all market
participants, enabling our customers to transact with confidence and to seek
the best possible price. To date, the company has transacted over 40 billion
kwh of electricity, 700 million kwh of green power and Renewable Energy
Certificates (RECs) and one trillion cubic feet of natural gas. For more
information, please visit www.worldenergy.com.





For further information:

For further information: Investor Relations, Phil Adams, World Energy
Solutions Inc., (508) 459-8100, padams@worldenergy.com or Craig Armitage, The
Equicom Group, (416) 815-0700 x278, carmitage@equicomgroup.com; Media
Relations, Julie Crotty, Horn Group, (781) 356-7100, jcrotty@horngroup.com

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WORLD ENERGY SOLUTIONS, INC.

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