Equifax helps consumers take charge of their credit with Canadian launch of Credit Watch(TM)



    ATLANTA, Sept. 16 /CNW/ - Equifax, Incorporated (www.equifax.ca) today
launched Equifax Credit Watch(TM), a new premium credit monitoring product for
Canadian consumers. Equifax, a trusted name in credit reporting for over 100
years, knows that taking charge of your credit is not a one-time event; it is
a continual process. For less than $.50 CAD per day, Equifax is empowering
consumers with the ability to monitor their personal credit information,
protect their identity, and maximize their financial well-being.
    "Equifax has always been committed to providing innovative solutions for
Canadian consumers to understand their credit," said Steve Ely, president,
Equifax North America Personal Information Solutions. "Credit Watch takes our
commitment to a new level by providing a credit monitoring product that
enables Canadians to understand and protect the power of their credit and
identity."
    Equifax Credit Watch provides subscribers:

    
    -   Daily monitoring of their Equifax Credit Report(TM) for key changes;
    -   E-mail alerts of key changes to their Equifax credit file;
    -   Quarterly Credit Updates that summarize key changes to their Equifax
        Credit Report;
    -   Up to $2,500 of Identity Theft Insurance at no additional charge to
        the consumer after a $250 deductible is met (Certain limitations and
        exclusions apply.);
    -   Knowledgeable customer care and dedicated fraud specialists available
        7 days a week.

    Equifax Credit Watch is a part of Equifax's suite of credit monitoring
products designed to help consumers protect the power of their credit,
identity, and overall financial well-being. Monitoring your credit information
regularly is one of the best ways to understand your credit and protect your
identity. For more information about Equifax Credit Watch, visit
www.equifaxcreditwatch.ca.

    About Equifax Inc. (www.equifax.com)
    ------------------ -----------------
    

    Equifax empowers businesses and consumers with information they can
trust. A global leader in information solutions, we leverage one of the
largest sources of consumer and commercial data, along with advanced analytics
and proprietary technology, to create customized insights that enrich both the
performance of businesses and the lives of consumers.
    Customers have trusted Equifax for over 100 years to deliver innovative
solutions with the highest integrity and reliability. Businesses - large and
small - rely on us for consumer and business credit intelligence, portfolio
management, fraud detection, decisioning technology, marketing tools, and much
more. We empower individual consumers to manage their personal credit
information, protect their identity, and maximize their financial well-being.
    Headquartered in Atlanta, Georgia, Equifax Inc. employs approximately
7,000 people in 14 countries through North America, Latin America and Europe.
Equifax is a member of Standard & Poor's (S&P) 500(R) Index. Our common stock
is traded on the New York Stock Exchange under the symbol EFX.
    This release contains some of the valuable trademarks, service marks,
names, titles and logos of Equifax Inc. and its affiliated companies,
including but not limited to the registered mark "Equifax"; any unauthorized
use of same is strictly prohibited and all rights are reserved by Equifax Inc.
and its affiliated companies. All other trademarks and service marks not owned
by Equifax Inc. or its affiliated companies that appear in this publication
are the property of their respective owners.
    Equifax is a registered trademark of Equifax, Inc. Copyright 2008. All
rights reserved.





For further information:

For further information: Demitra Wilson, Equifax, (678) 795-7885,
demitra.wilson@equifax.com

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EQUIFAX CANADA INC.

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