Equifax Data Reveals More Canadians Paying Bills on Time



    New Data is First in Series of Equifax Findings to be Released on Key
    Market Trends

    TORONTO, Feb. 28 /CNW/ - Equifax Canada today released the latest data
from its Predictive Sciences Group, revealing that Canadians are increasingly
paying their bills on time. The average national delinquency rate declined by
21 percent over the period between June 2005 and December 2007. Improvements
came largely from increased payments on credit cards, term loans, and personal
lines of credit.
    As part of its analysis, Equifax evaluated the average national
delinquency rate of Canadians every six months between June 2005 and December
2007. Findings showed that the rate decreased from 1.6 percent in June 2005 to
1.2 percent in December 2007.
    "Equifax is continually investing in its data sources to give companies
access to the latest financial, demographic, and marketing data to help them
grow their business," said Nadim Abdo, vice president of Equifax Predictive
Sciences. "Our data reflects that a strong economy and low unemployment have
enabled more consumers to make their payments on time, despite rising personal
debt."
    Lower delinquency rates come at a time when the average non-mortgage debt
load of Canadians is at an all-time high. In fact, Equifax data shows similar
declines in delinquency rates at the municipal level. For example, Toronto's
delinquency rate more than doubled that of Quebec City at each six-month
assessment point from June 2005 to December 2007. Equifax data from
December 2007 put Toronto's delinquency rate at 1.73 percent, while that of
Quebec City dropped to 0.67 percent. Based on Equifax analysis, Quebec City
tops the list among all major Canadian metropolitan centres for maintaining
lower delinquency rates.
    Equifax Predictive Sciences defines delinquent accounts as those that are
90 days or worse past due. Its team of seasoned analysts computes delinquency
rates by analyzing data from Canadian lenders who report to Equifax on a daily
basis.

    This is the first of a series of news releases that will feature Equifax
financial and demographic data, which can help businesses target opportunities
and make informed decisions. The next press release will examine charge-offs
and bankruptcies.

    About Equifax Inc. (www.equifax.com)

    Equifax empowers businesses and consumers with information they can
trust. A global leader in information solutions, we leverage one of the
largest sources of consumer and commercial data, along with advanced analytics
and proprietary technology, to create customized insights that enrich both the
performance of businesses and the lives of consumers.
    Customers have trusted Equifax for over 100 years to deliver innovative
solutions with the highest integrity and reliability. Businesses - large and
small - rely on us for consumer and business credit intelligence, portfolio
management, fraud detection, decisioning technology, marketing tools, and much
more. We empower individual consumers to manage their personal credit
information, protect their identity, and maximize their financial well-being.
    Headquartered in Atlanta, Georgia, Equifax Inc. employs approximately
7,000 people in 14 countries through North America, Latin America, and Europe.
Equifax is a member of Standard & Poor's (S&P) 500 Index. Our common stock is
traded on the New York Stock Exchange under the symbol EFX.





For further information:

For further information: Michael Lofquist, Marketing & Communications
Manager, at (416) 227-5290 or visit our website at www.equifax.ca

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EQUIFAX CANADA INC.

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