EpiPen(R) Partners with Lucy Waverman, Canadian Culinary Personality, to Offer Fresh, Natural Recipes for People Who Suffer from Life-Threatening Allergies



    MISSISSAUGA, ON, June 17 /CNW/ - Recognizing the difficulties many people
at risk for severe, potentially fatal allergic reactions can face when
preparing meals, King Pharmaceuticals Canada, distributor of EpiPen(R) and
EpiPen(R) Jr. (epinephrine auto-injector), has partnered with renowned
Canadian food writer Lucy Waverman to offer Canadians a selection of
easy-to-prepare recipes which omit some of the more common allergens,
including peanuts, milk products, eggs and shellfish. The award-winning
cookbook author, whose husband has a life-threatening peanut allergy, hopes to
inspire other Canadians who have family or friends with severe allergies to
prepare dishes that are traditionally considered off-limits because of the
ingredients they contain. Nine recipes are now available exclusively at
EpiPen.ca, with three additional recipes planned for the fall.
    Food is the most common cause of severe allergic reactions. Other common
triggers are insect stings, drugs, and latex. An injection of epinephrine is
the definitive treatment for someone experiencing a severe reaction, which can
be fatal in minutes if untreated.
    Waverman knows first-hand how challenging it can be to create
family-friendly dishes that are safe to eat, great for entertaining, taste
delicious and look appetizing.
    "Because my husband has a serious peanut and nut allergy," said Waverman,
"I've had to be very creative in my approach to cooking. Often times I find
that taste is compromised in allergen-free foods which doesn't have to be the
case. Inspired by my husband's allergy and by my passion for cooking, I did
some experimenting and came up with some natural, delicious recipes that the
whole family can enjoy."
    Waverman's new collection of recipes includes a peanut-free Pad Thai,
Chicken Satays with Thai Dipping Sauce, Best Grilled Burgers with nut- and
dairy-free Pesto and even a special dense Chocolate Birthday Cake that does
not contain any dairy, nuts or eggs. Lucy has also developed rich-tasting
Chocolate Banana Brownies that you would be proud to serve to anyone and a
Creamy Macaroni Bake made with a sauce that does not contain milk or cream
substitutes.
    "It's sad when children with allergies can't eat a slice of cake at a
friend's birthday party," said Mary Allen, Chief Executive Officer of the
Allergy/Asthma Information Association. "But parents must be extremely
cautious to protect their food-allergic children from eating even a tiny
amount of any ingredient to which they are allergic. That's why I'm delighted
that Lucy has developed a chocolate birthday cake that everyone at the party
can enjoy."
    Allen adds that food avoidance and safe food handling is an important
place to start, but is not enough. "We know that the majority of Canadians at
risk of a severe allergic reaction don't always remember to carry their
epinephrine auto-injectors. We strongly advise people at risk of anaphylaxis
to always carry an epinephrine auto-injector and to ensure that their family,
caregivers and friends know how to help them in the case of an emergency."
    Allergists recommend that if you do not have your epinephrine
auto-injector with you, you do not eat. In addition to practicing food
avoidance, Waverman's husband relies on EpiPen for additional safety. "He
carries one in his pocket and another is always near by," said Waverman.
"We've had to use it, so I know from experience that an anaphylactic attack
can happen at any time."
    People experiencing a severe allergic reaction should use an epinephrine
auto-injector at the earliest signs of reaction and then call 911 or be taken
to an emergency room. Common symptoms are swelling, difficulty breathing and
vomiting. It can lead to circulatory collapse, coma and death, if not promptly
treated. Approximately 600,000 Canadians (or one per cent to two per cent) are
estimated to have allergic sensitivities, placing them at risk for severe
reactions, although some experts believe that this incidence rate could be
understated.

    About EpiPen

    EpiPen (epinephrine) Auto-Injector 0.3/0.15 mg is indicated for emergency
treatment of allergic reactions (anaphylaxis). Such emergencies may occur
spontaneously or from insect stings, bites, foods, drugs, or other allergens,
as well as idiopathic or exercise induced anaphylaxis. How Supplied: EpiPen
and EpiPen Jr. auto-injectors are available in single cartons. Further
information can be found at EpiPen.ca.
    EpiPen should be used with extreme caution in people who have heart
disease. Side effects of EpiPen may include fast or irregular heartbeat,
nausea, and breathing difficulty. Certain side effects may be increased if
EpiPen is used while taking tricyclic antidepressants or monoamine oxidase
inhibitors. The EpiPen and EpiPen Jr. are designed as emergency supportive
therapy only and are not a replacement or substitute for immediate medical or
hospital care.

    About King Pharmaceuticals

    King, with offices in Mississauga, Ontario and headquartered in Bristol,
Tennessee, is a vertically integrated branded pharmaceutical company. King, an
S&P 500 Index company, seeks to capitalize on opportunities in the
pharmaceutical industry through the development, including through
in-licensing arrangements and acquisitions, of novel branded prescription
pharmaceutical products in attractive markets and the strategic acquisition of
branded products that can benefit from focused promotion and marketing and
product life-cycle management.

    About Allergy/Asthma Information Association

    The Allergy/Asthma Information Association (AAIA) is a federally
registered Canadian charity. The AAIA creates safer environments and improves
quality of life for Canadians affected by allergy, asthma, and anaphylaxis by
empowering individuals and providing education, leadership, and a national
voice. For more information, visit www.aaia.ca.

    
    Editors - The following recipes with high-resolution photos are
    available:

    -  Pad Thai (No peanuts/nuts, shellfish, eggs or dairy)
    -  Creamy Macaroni Bake (No peanuts/nuts, shellfish, eggs or dairy)
    -  Tagliatelle with Mushrooms, Lemon and Breadcrumbs (No peanuts/nuts,
       shellfish, or dairy)
    -  Mustard Crumb Crust Fried Chicken with Corn Fritters and Mediterranean
       Salsa (No peanuts/nuts, shellfish, eggs or dairy)
    -  Chicken Satays with Thai Dipping Sauce (No peanuts/nuts, eggs or
       dairy)
    -  Best Grilled Burgers with Pesto (No peanuts/nuts, shellfish, eggs or
       dairy)
    -  Chocolate Banana Brownies (No peanuts/nuts, eggs or dairy)
    -  Chocolate Birthday Cake (No peanuts/nuts, eggs or dairy)
    -  Apricot Brulée (No peanuts/nuts, eggs or dairy)
    

    
    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/
    





For further information:

For further information: To book an interview with Lucy Waverman,
award-winning cookbook author, or an expert on severe allergies, please
contact: Katarina Markovinovic or Saskia Brussaard, Porter Novelli, (416)
422-7187 or (416) 422-7176, katarina.markovinovic@porternovelli.com,
saskia.brussaard@porternovelli.com; In Western Canada: Julie Coghlan, (604)
602-6401, julie.coghlan@porternovelli.com

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