TORONTO, Feb. 20 /CNW/ - Environics Communications Inc. has been selected
as the public relations agency of record for World Wildlife Fund Canada
(WWF-Canada), one of the country's leading conservation organizations.
Environics will provide a range of communications services to support
WWF-Canada's conservation programs and partnerships.
"Working with WWF aligns perfectly with our goal to be the greenest
public relations agency in North America. As we green our company internally,
it's an honor to help WWF green the planet," said Bruce MacLellan, President
of Environics Communications.
Recently, Environics embarked on a series of ambitious and measurable
actions to reduce its own environmental impact through reduce/reuse/recycle
programs. The agency has also started working with the Pembina Institute to
plan and execute its climate change strategy in order to become carbon neutral
by the spring of 2008.
"We were impressed by Environics' understanding of the communications
dynamics of corporate and not-for-profit environmental partnerships, and their
genuine interest in sustainability," said Pamela Davis-Ross, Vice President,
Marketing & Donor Relations, WWF-Canada. "The fact that they practice what
they preach by greening their own offices confirms their commitment and makes
them an ideal partner."
WWF-Canada is tackling some of the most daunting conservation challenges
facing the country, as well as the broader international community. The
organization's energies are directed to building meaningful commitment in all
sectors to address climate change, engaging individual Canadians in reducing
their carbon footprint, working with government and industry to recover cod
stocks off the Grand Banks, and supporting leading-edge research to protect
Canadian wildlife and habitats.
WWF was established in 1961 and operates in more than 100 countries, with
over five million supporters worldwide. WWF's mission is to stop the
degradation of the planet's natural environment and to build a future in which
humans live in harmony with nature by conserving the world's biological
diversity; ensuring that the use of renewable natural resources is
sustainable; and promoting the reduction of pollution and wasteful
consumption. WWF-Canada's main office is in Toronto, with regional
conservation offices located in Yellowknife, Vancouver, Prince Rupert,
Edmonton, Ottawa, Halifax and Havana, Cuba. For more information, visit
About Environics Communications
Founded in 1994 and now with over 90 staff in the United States and
Canada and annual fee income of more than $12 million, Environics
Communications Inc. (www.environicspr.com) is a full-service, management-owned
public relations agency. Ranked fourth on the list of Canada's 50 Best Places
to Work 2007, the firm has also won almost 100 awards for client work and
focuses primarily on the advanced technology, financial services, health
sciences, and consumer sectors. The firm's offices are located in Montréal,
Toronto, Greater New York and Washington, D.C.
For further information:
For further information: Adam Moffat, Environics Communications, (416)