Watershed Fire and Restoration Project part of Enterprise's pledge to
plant 50-million trees in honor of company's 50th anniversary
VANCOUVER, April 25 /CNW/ - A post-fire reforestation project near
Lillooet, BC will break ground April 25, 2007, thanks in part to a financial
donation from Enterprise Rent-A-Car, North America's largest rental car
company. The planting, that will see the addition of 251,000 seedlings, is the
first Canadian planting to be part of Enterprise Rent-A-Car's pledge to plant
50 million trees over the next 50 years in honor of the company's 50th
The Mayor of Lillooet, Christ'l Roshard, along with local chiefs from the
Bridge River Indian Band and T'it'q'et Reserve and other local business
representatives are joining Enterprise Rent-A-Car Vice President and General
Manager in BC, Tim Driscoll, for a presentation and traditional lunch in
Lillooet and a ceremonial planting of the first tree on the reforestation site
just outside of the town.
In 2004, several fires caused by lightning merged and burned significant
portions of the Bridge River Indian Band's reserve lands near Lillooet. The
fire also burned more than 50 percent of the main community watershed of the
Band and the Village of Lillooet. The Band has strong ties to its lands and
forests, and reforestation of the affected area was identified as high
priority by Tree Canada and The Arbor Day Foundation.
"It is my privilege to be on hand today on behalf of Enterprise to
participate in this very special ceremony," said Tim Driscoll. "To witness new
seedlings being planted in an area devastated by fire, to return it once again
to a beautiful forest that supports both a culture and community, is both
humbling and inspiring."
Launched in October of 2006, the Enterprise Rent-A-Car's 50 Million Tree
Pledge - is a historic commitment to plant 50 million trees over the next 50
years at a total cost of $50 million U.S. in today's dollars. The Enterprise
Rent-A-Car 50 Million Tree Pledge brings together The National Arbor Day
Foundation and its Canadian partner, Tree Canada, along with the U.S. Forest
Service, in a long-term commitment to help restore public lands that are badly
in need of reforestation.
Reforestation in Lillooet, British Columbia
The District of Lillooet is located on the sage and pine covered bench
lands of the Fraser River in South Central British Columbia. This location
represents the junction of two major transportation corridors to the coast -
Hwy 12 & the Trans Canada Hwy and Hwy 99 - which is the most scenic route
connecting the Lower Mainland and the Interior.
To complete reforestation of the burned area in the watershed,
186 hectares (approx. 458 acres) of land will be planted with Douglas Fir
seedlings. This reforestation project will help restore the lands for the
social, economic, and ecological well-being of the Bridge River Band and the
town of Lillooet.
"We are pleased to facilitate this exciting project on behalf of
Enterprise Rent-A-Car and the US National Arbor Day Foundation", said Michael
Rosen president of Tree Canada. "This project demonstrates clearly the value
of cooperation between the private sector, First Nations and not-for-profits
like Tree Canada. It shows how far we at Tree Canada have come as we move
towards planting our 75th millionth tree on this our fifteenth year", he said.
"It was a great pleasure helping make this project a reality," said
Christian Walli, Tree Canada Community Adviser. "The cooperation between all
the parties including Bridge River Band (Xwisten) and, T'it'q'ets Interior
Savings Credit Union and the Town of Lillooet to restore these areas burnt by
the 2004 wildfire, is a wonderful message", he said.
About Enterprise Rent-A-Car
Enterprise Rent-A-Car has more than 400 locations across Canada,
including more than 20 locations serving airports, resulting in a total
economic impact in Canada of more than $1.5 billion annually. For the third
year in a row and the seventh time in the past eight years, Enterprise ranks
highest in the 2006 J.D. Power and Associates Rental Car Satisfaction Study,
which includes both leisure and business travellers.
Enterprise Rent-A-Car was also recently ranked in the top 10 of
BusinessWeek's list of "Customer Service Champs." This is the magazine's
first-ever ranking of the best providers of customer service in which it
evaluated the techniques, strategies, and tools each company uses to put the
Reservations can be made in the office, by phone or online. To locate the
Enterprise office nearest you call 1-800-Rent-A-Car, or visit
About The National Arbor Day Foundation
The National Arbor Day Foundation is a nonprofit, environmental education
organization of nearly one million members, with a mission to inspire people
to plant, nurture, and celebrate trees. More information on the Foundation and
its programs can be found at arborday.org.
About Tree Canada
Tree Canada provides education, technical assistance, resources and
financial support through working partnerships to encourage Canadians to plant
and care for trees in an effort to help reduce the harmful effects of carbon
dioxide emissions. In the past 15 years, Tree Canada has planted over 74
million trees, greened more than 400 schoolyards and staged seven successful
Canadian Urban Forest Conferences while engaging many of Canada's top
companies, municipalities and the public sector.
For further information:
For further information: Jason Graham, (416) 968-7311 x229, or