Program has potential to reach 20-25 million customers;
Taylor family of companies pledges $1 million match for customer offset
ST. LOUIS, MO, Oct. 30 /CNW/ - Enterprise Rent-A-Car, National Car Rental
and Alamo Rent A Car, owned by the Taylor family of St. Louis, announced today
a new customer carbon offset program - the largest of its kind in the industry
and the first consumer initiative to be launched under all three rental car
Annually, between 20 and 25 million customers of Enterprise Rent-A-Car,
National Car Rental and Alamo Rent A Car will be offered the opportunity to
benefit the environment by offsetting the carbon dioxide (CO2) emissions
generated by their car rentals. By opting in during the reservation process to
pay $1.25 per rental, customers can fund certified offset projects that work
to remove CO2 from the atmosphere.
Customer offset purchases will be matched by the company
dollar-for-dollar up to $1 million. Beginning in January 2008, the program
will be offered at participating locations in the U.S. and Canada; it will be
extended to Enterprise's European customers in mid-2008.
"Our customers tell us that making sustainable choices when they rent a
car is important to them," said Andy Taylor, chairman and chief executive
officer of Enterprise Rent-A-Car, whose family earlier this year purchased the
National Car Rental and Alamo Rent A Car businesses. "This carbon offset
program empowers them to make that choice and address the impact of automobile
emissions on climate change. And we are also committed to match their offset
purchases up to $1 million.
"For us, environmental sustainability is an integral part of how we
operate. It's about sustaining our business for the long term by addressing
the parts of the world we touch with our business," said Taylor. "This new
program is the latest addition to our industry's most comprehensive
environmental sustainability platform. We don't presume to offer a total
solution, but we believe we are taking meaningful steps in the right
"Enterprise, National and Alamo are taking a smart, progressive approach
to sustainability," said Erik Blachford, chief executive officer of TerraPass,
the company that will administer the carbon offset program. "They have
developed a thoughtful and comprehensive environmental platform that
emphasizes market-based solutions and encourages testing new technology. At
TerraPass we share those values, so we are proud to join them."
TerraPass will administer the program funded by customers' offset
purchases. Customers will be able to purchase their carbon offsets while
booking their reservations through call-in reservation centers or online at
www.enterprise.com, www.nationalcar.com, or www.alamo.com.
"It's exciting to consider the potential of this initiative and the
impact our customers could have on our environment," said Pat Farrell, the
company's vice president, corporate responsibility and communications. "If
each and every one of the renters we reach opts in to the program, along with
the company match, we could offset approximately half the carbon produced by
the combined Enterprise, National and Alamo fleet."
The carbon offset program is the newest plank in the industry's most
comprehensive environmental sustainability platform, which includes:
- The world's largest fleet of fuel-efficient vehicles - More than
440,000 cars in the combined Enterprise, National and Alamo
worldwide fleet average a highway fuel efficiency rating of 28 mpg
or better, and more than 237,000 average at least 32 mpg. In
addition, 264,000 have earned the U.S. EPA's SmartWay
certification mark - a distinction the EPA grants to vehicles that
emit relatively low levels of both regulated pollutants and
greenhouse gases such as CO2.
- Embracing new, clean technologies - The companies have the world's
largest fleet of FlexFuel vehicles - 54,000 cars and trucks that
have the ability to burn E85, a blend of 85 percent ethanol and 15
percent gasoline. In addition, they own between 4,000 and 5,000
gas/electric hybrid vehicles. Nationally, Enterprise is actively
deploying as many of its FlexFuel vehicles as possible near E85
fueling stations in order to build consumer awareness and increase
the number of cars being fueled with E85, which according to the
U.S. EPA can reduce greenhouse-gas emissions by up to 20 percent.
- Research - In February 2007, the Taylor family gave $25 million to
create the Enterprise Rent-A-Car Institute for Renewable Fuels at
the Donald Danforth Plant Science Center, one of the world's
foremost plant research centers. The institute works to develop
acceptable alternatives to finite fossil fuels by finding new ways
to create fuel from renewable, reliable plant sources.
- Conservation - The Enterprise Rent-A-Car Foundation is funding the
planting of 50 million trees over the next 50 years at a total
cost of $50 million through the 50 Million Tree Pledge, a
public/private/non-profit partnership with The National Arbor Day
Foundation and the U.S. Forest Service. The trees are being
planted on public lands in the U.S., Canada and Europe.
"This customer carbon offset program is part of a much bigger commitment
to environmental stewardship by the Taylor family," said Farrell. "Our focus
will remain on helping to find long-term solutions to address the impact
automobiles have on climate change by investing in renewable fuels research,
advanced clean-technology cars and related initiatives that support our
environmental sustainability platform."
The Taylor Family of St. Louis owns and operates the Enterprise, National
and Alamo businesses, which include a worldwide network of more than 8,000
neighborhood-based and airport car rental locations.
About Enterprise Rent-A-Car
Founded in 1957, Enterprise Rent-A-Car is headquartered in St. Louis and
serves customers in the United States, Canada, the U.K., Ireland and Germany.
Enterprise is North America's largest car rental company in fleet size, number
of locations and annual revenue, ranking No. 21 on the Forbes Top 500 Private
Companies in America. Enterprise has ranked highest in customer satisfaction
among airport rentals in seven out of the past eight years, according to J.D.
Power and Associates Rental Car Satisfaction StudySM. For more information
about Enterprise, visit www.enterprise.com.
About National Car Rental
National Car Rental, an internationally recognized brand that targets the
daily rental needs of the airport business customer, has locations throughout
the United States, Canada, Mexico, the Caribbean, Latin America, Asia and the
Pacific Rim. For more information about National, visit www.nationalcar.com.
About Alamo Rent A Car
Alamo Rent A Car, an internationally recognized brand that services the
most popular travel destinations for the leisure airport customer, has
locations throughout the United States, Canada, Mexico, the Caribbean, Latin
America, Asia and the Pacific Rim. For more information about Alamo, including
the Best Rate Guarantee, visit www.alamo.com.
For further information:
For further information: Jason Graham, Argyle Communications,
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