Enterprise Rent-A-Car Makes Weekends Special; 50 Per Cent Off Weekend Rentals Begin This Weekend



    Program Targets Cost-Conscious, Weekend Motorists

    TORONTO, Aug. 15 /CNW/ - Enterprise Rent-A-Car, Canada's largest rental
car company, today announced that it is kicking off its special 50-per cent
off weekend rental program this weekend, beginning Friday, August 15.
    "Canadians try to make every weekend special. So at Enterprise, we've
made our weekend rates special. It's another way we pick you up," said Dwight
Miller, Corporate Vice President, Canadian Operations, Enterprise Rent-A-Car.
    Enterprise renters can enjoy a 50 per cent discount off of standard rates
when they rent Friday through Monday. The nationwide program is offered at
most of Enterprise's more than 375 Canadian neighborhood locations. The
special rate applies to economy through full-size vehicles and is available on
most weekends. The program is not offered at airport locations.
    Miller added, "Statistics Canada recently reported that even with rising
fuel prices, Canadian driving habits remained unchanged. Our special weekend
rates make it easy for cost-conscious motorists to enjoy the security, comfort
and reliability of newer model Enterprise rental cars for the weekend, saving
wear and tear and mileage on their own vehicles.
    "While the cost of gasoline has caused some customers to request
fuel-efficient rental cars, demand has also remained steady for larger
vehicles. For example, Canadian families traveling on vacation this summer
need more space for their luggage and other items. We often refer to the
rental car as a 'virtual car' because people rent to fill a need that their
everyday vehicle can't meet - whether that's for more room or fuel efficiency.
That's why we advise people to 'buy for the need and rent for the exception.'"
    Customers taking advantage of the special 50-per cent off pricing
promotion will also experience unparalleled Enterprise customer service, which
has earned the highest marks in the industry. For example, the company has
consistently been recognized as the leader in customer satisfaction in the car
rental industry by Market Metrix, LLC, the leading provider of customer and
employee feedback and performance tools for the hospitality industry.

    About Enterprise Rent-A-Car
    ---------------------------

    Enterprise Rent-A-Car has more than 400 locations across Canada,
including more than 21 locations serving airports, resulting in a total
economic impact in Canada of more than $1.5 billion annually. Enterprise is
North America's largest car rental company in fleet size, number of locations,
and annual revenue. Enterprise has ranked highest in customer satisfaction
among airport rentals in eight out of the past nine years, according to J.D.
Power and Associates Rental Car Satisfaction Study.(SM)
    Reservations can be made in the office, by phone or online. To locate the
Enterprise office nearest you call 1-800-Rent-A-Car, or visit
www.enterprise.com.





For further information:

For further information: Jason Graham, Argyle Communications, (416)
968-7311 ext 229, jgraham@argylecommunications.com; Ned Maniscalco, Enterprise
Rent-A-Car, (314) 512-5523, ned.maniscalco@erac.com

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Enterprise Rent-A-Car

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