Enterprise Rent-A-Car Announces Most Comprehensive Environmental Platform in Its Industry



    Company Has Largest Fleet of Low-Emission, FlexFuel, and Hybrid Vehicles:
    Investing to Advance Renewable Fuel Research

    ST. LOUIS, MO, June 6 /CNW/ - Enterprise Rent-A-Car today announced the
car rental industry's most comprehensive environmental stewardship platform.
The platform features several long-term initiatives, including an unparalled
fleet of fuel-efficient vehicles, FlexFuel vehicles, and gas/electric hybrids,
as well as a commitment to alternative fuels research.
    "We know that more and more consumers expect the companies that serve
them to share their concerns about the environment. For our company and our
industry to be successful, we must address those concerns while also working
to sustain our business over the long term," said Andrew C. Taylor, chairman
and CEO of Enterprise Rent-A-Car. "To that end, Enterprise is investing in the
latest technologies to minimize fuel consumption and related emissions, today
and tomorrow."
    Enterprise has more fuel-efficient cars on the road than any other rental
car company in the world, with 47 percent of its rental fleet - more than
334,000 vehicles - averaging at least 28 mpg. This is nearly 10 times the
number of similar vehicles offered by its nearest competitor. In addition, 28
percent of its worldwide rental fleet - more than 199,000 vehicles - averages
at least 32 miles per gallon. Beyond that, a third of the vehicles in
Enterprise's U.S. fleet qualify for the U.S. Environmental Protection Agency's
SmartWay certification mark, a distinction the EPA grants to vehicles that
emit relatively low levels of both regulated pollutants and greenhouse gases
such as carbon dioxide.
    "Including EPA-certified SmartWay, Flex Fuel, and hybrid cars in a fleet
is a great way to lower greenhouse gas emissions," said Margo Oge, director of
EPA's Office of Transportation and Air Quality. "We applaud companies that
adopt these kinds of strategies, which are good for both the environment and
our energy security."
    In 2006, Enterprise launched its FlexFuel initiative, which is aimed at
maximizing the use of more than 41,000 FlexFuel cars and light trucks in its
U.S. fleet that have the ability to burn high levels of ethanol-based fuel.
These vehicles, such as Chevy's Impala, employ a technology that allows them
to burn the corn-based ethanol blend known as E85 (85 percent ethanol with 15
percent gasoline). Enterprise is actively deploying as many of its FlexFuel
vehicles as possible near E85 fueling stations in order to increase the number
of cars being fueled with E85.
    Enterprise also operates more than 3,000 gas/electric hybrid vehicles
which are powered by a combination of gas and battery-generated electricity.
    Taylor said the company's efforts to reduce fuel consumption and related
emissions are as much about sustaining Enterprise's business as they are about
sustaining the environment.
    "We have always managed our business for the long term, and we are taking
that same long-term approach here," he said. "Taking care of the environment
is the right thing to do, but for Enterprise it is more than that; very
simply, it is a business imperative if we are to continue to run our business
and serve consumers successfully into the future.
    "To that end, we must have access to an adequate supply of vehicles, have
a plentiful fuel supply, and have society's acceptance to operate our
vehicles. And while none of the initiatives we are undertaking represents a
total solution, we believe our environmental stewardship platform encompasses
solid steps in the right direction."

    
    Other highlights of Enterprise's environmental commitment:

    -  In addition to making the most of currently available technologies and
       looking for new ways to reduce the environmental impact of its
       operations, Enterprise is actively funding the advancement of
       alternative fuel research to reduce dependence on fossil fuels for the
       long term. In February, Enterprise's founding family (the Jack Taylor
       family of St. Louis) gave $25 million to create the Enterprise Rent-A-
       Car Institute for Renewable Fuels at the Donald Danforth Plant Science
       Center in St. Louis, one of the world's foremost plant research
       centers. The Institute will work to develop acceptable and affordable
       alternatives to finite fossil fuels by finding new ways to create fuel
       from renewable, reliable plant sources.

    -  In 2006, Enterprise launched the 50 Million Tree Pledge, a
       public/private/non-profit partnership involving The National Arbor Day
       Foundation and the U.S. Forest Service. Through this initiative, the
       Enterprise Rent-A-Car Foundation will underwrite the planting of 50
       million trees - 1 million trees a year over the next 50 years in
       national forests around the country - or the equivalent of planting a
       new Central Park every 10 days for the next 50 years. The grant will
       also fund tree-planting initiatives in international locations where
       Enterprise does business, including Europe and Canada. In total, it is
       a gift valued at $50 million if paid for in today's dollars.

    -  Enterprise is beginning to offer hourly vehicle rentals in several
       major metropolitan areas, a solution many urban residents are seeking
       in order to limit vehicle ownership, reduce congestion, and other
       environmental concerns resulting from the use of vehicles in densely
       populated areas. Enterprise began offering hourly rentals in some of
       its Chicago offices in 2005. Since then, the service has been expanded
       throughout Chicago to Enterprise's 200-plus locations in that city, as
       well as locations in other major metropolitan areas including New
       York; Portland, Ore.; Seattle; and Washington, D.C.

    -  Enterprise also manages vanpool businesses in several large
       metropolitan areas, including Los Angeles, San Francisco, Houston, and
       Dallas. Today, 1,700 vans transport more than 16,000 urban commuters
       daily, reducing emissions and fuel consumption while easing road
       congestion.

    -  Enterprise is working to extend its environmental commitment beyond
       its vehicles. Starting this year, Enterprise will print all customer
       rental contracts on recycled paper with 30% post-consumer material.
       This will save more than 2,730 mature trees every year or 10 acres of
       forests - about the size of 10 football fields. Earlier this year, the
       company began printing its magazine, Free Enterprise, on recycled
       paper. With a print run of 65,000 four times a year, that is more than
       3 million pages now printed on recycled paper.
    

    "We want our customers to know that when they choose Enterprise, they get
more than just a rental car. They also are getting our commitment to making a
positive difference in those parts of the world we touch with our business,
now and in the future," Taylor said.

    About Enterprise Rent-A-Car
    ---------------------------
    Enterprise Rent-A-Car has more than 400 locations across Canada,
including more than 20 locations serving airports, resulting in a total
economic impact in Canada of more than $1.5 billion annually. For the third
year in a row and the seventh time in the past eight years, Enterprise ranks
highest in the 2006 J.D. Power and Associates Rental Car Satisfaction Study,
which includes both leisure and business travelers.
    Reservations can be made in the office, by phone or online. To locate the
Enterprise office nearest you call 1-800-Rent-A-Car, or visit
www.enterprise.com.




For further information:

For further information: Jason Graham, (416) 968-7311 x229,
jgraham@argylecommunications.com or Lisa Martini, Enterprise Rent-A-Car, (314)
512-2352, lisa.martini@erac.com

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