Enriching communities across Ontario and the GTA; Scotiabank poll tracks charitable giving



    Holiday Poll finds that 75 per cent of Ontario residents are giving gifts
    to a charity this holiday season

    TORONTO, Dec. 21 /CNW/ - At a time of year when people are looking
forward to gifts and indulgences, Scotiabank's 2007 Holiday Poll reveals that
73 per cent of Canadians are also planning to make a personal donation to
charity this holiday season.
    "It's great to see that, for many Canadians, getting caught up in the
spirit of the season includes setting aside part of their gift giving budget
to remember community organizations that need help all year round. Supporting
the organizations and the communities in which we live and work is a
commitment that Scotiabank shares," said Sue Graham Parker, Scotiabank Senior
Vice-President, Ontario Region. "Through our philanthropic sponsorships and
donations, we are committed to enriching the lives of people and charitable
organizations in our communities."
    Residents in the Atlantic provinces ranked highest among those who
indicated they will make a personal donation to a charity this holiday season,
followed closely by residents in Quebec, Ontario, Alberta, the Prairies and
B.C. However, the majority (83 %) of Canadians are not planning to make a
charitable donation in lieu of giving a gift to those on their holiday gift
list.

    
                 Canadian  Atlantic  Quebec  Ontario  Prairie  Alberta   B.C.
                  Total %     %         %       %        %        %        %
    -------------------------------------------------------------------------
    Definitely will  52       61       50       54       55       51      47
    Probably will    21       24       25       21       13       20      19
    Will donate
     (net)           73       85       75       75       68       71      66
    -------------------------------------------------------------------------
    

    The Holiday Poll also found that women (77%) are more likely than men
(69%) to say they will donate to charity this holiday season. Canadians who
are 35 years or older are more likely to say they will give whereas younger
Canadians tend to be more undecided.
    "Contributions to charitable organizations extend beyond writing a cheque
and aren't limited to the holidays either. It's important to recognize the
annual commitment made by volunteers who help power community organizations
throughout the GTA, Ontario and across the country," said Joe Brandt, Senior
Vice-President, Toronto Region. "At Scotiabank, our employees help extend our
spirit of community giving even further by volunteering their time and skills
to support community causes that are important to them, their friends, family
and customers."
    Scotiabank supports a number of local community organizations and causes
which reflect what is important to customers, employees and shareholders. The
following are a few of the many charities that Scotiabank and its employees
have supported over fiscal 2007 within Ontario and Toronto region. This is not
an inclusive list, but represents the broad-base of important local
initiatives that Scotiabank is proud to support:

    
    Ontario

    -   Brock University
    -   Carleton University
    -   Children's Hospital of Eastern Ontario
    -   Chrysalis Women's Shelter
    -   Dragon Boat Festival
    -   FDJ International Dragon Boat, Windsor
    -   Hamilton Health Sciences
    -   Heart and Stroke Foundation, Ontario
    -   K.A.Y.A.K.S. (Kayaks for Ailing Youth Assembled by caring Kind
        Students), Bracebridge
    -   McMaster Children's Hospital, Smiles Campaign
    -   McMaster University
    -   Ottawa Hospital
    -   Queen's University
    -   The Quilt Project (Breast Cancer)
    -   Rick Hansen Wheels in Motion
    -   Royal Victoria Hospital Cancer Centre, Barrie
    -   Stratford Festival of Canada
    -   Turkey Drive, Lindsay
    -   TV Ontario
    -   United Way local organizations across the region
    -   University of Ottawa
    -   University of Western Ontario/Richard Ivey School of Business
    -   We Care For Kids, Windsor-Essex
    -   Youth Enterprise Camp, Kapuskasing

    Toronto and GTA

    -   AboutFace
    -   Art Gallery of Ontario
    -   Black Business and Professional Association, Harry Jerome Scholarship
        Awards
    -   Bloorview Kids Rehab
    -   BuskerFest in support of Epilepsy Toronto
    -   Canadian Aboriginal Music Awards & Festival
    -   Canadian AIDS society
    -   Canadian Foundation for Physically Disabled Persons
    -   Canadian Opera Company
    -   CONTACT Photography Festival
    -   George Brown College of Applied Arts & Technology
    -   Heart & Stroke Foundation
    -   Hospital For Sick Children Foundation
    -   Junior Achievement, Dollars and Sense Program
    -   Mount Sinai Hospital Foundation
    -   National Ballet School
    -   Rick Hansen Wheels In Motion
    -   Ronald McDonald House, Toronto
    -   Saint Elizabeth Healthcare Foundation
    -   Scotiabank Nuit Blanche
    -   Second Harvest
    -   Sheena's Place - Awareness Breakfast
    -   St. Stephen's Community House
    -   Sunnybrook Health Science Centre Foundation
    -   Toronto East General Hospital
    -   Toronto Festival of Arts, Culture & Creativity - Luminato
    -   United Way of Greater Toronto
    -   Willow Breast Cancer Support & Resource Centre
    -   United Way of Greater Toronto
    

    This study was conducted for Scotiabank using Decima's teleVox panel.
Data collection was conducted via CATI (Computer Assisted Telephone
Interviewing). A total of 774 interviews were completed between December 7 and
10, 2007. A random sample was generated for the month of December and quotas
were established by each region. The quotas were instilled to maintain an
adequate number of completed interviews in Canada's three largest markets:
Toronto, Vancouver and Montreal. Final data are weighted by age and sex within
region and are considered accurate to within +/- 3.5 percentage points,
19 times out of 20.

    Scotiabank is committed to supporting the communities in which we live
and work, both in Canada and abroad. Recognized as a leader internationally
and among Canadian corporations for its charitable donations and philanthropic
activities, in 2007 the Bank provided more than $43 million in sponsorships
and donations to a variety of projects and initiatives, primarily in the areas
of healthcare, education, social services and arts and culture. Scotiabank is
on the World Wide Web at www.scotiabank.com.





For further information:

For further information: Ann DeRabbie, (416) 933-1344,
ann_derabbie@scotiacapital.com


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