'Enough is Enough' From 3rd Generation Diabetic in Charlottetown

Cash Store Financial's Freedom Run in Charlottetown, PEI on September 25, 2011

EDMONTON, Sept. 21, 2011 /CNW/ - Cash Store Financial is hosting 32 Freedom Runs across the country with proceeds from these walk/run events supporting diabetes research. On September 25, 2011 the Freedom Run will take place in Confederation Landing park boardwalk area in Charlottetown, PEI.

Local Charlottetown Race Director Darcy Lee was a reluctant supporter of the event until her pre-diabetes diagnosis in December 2010.  "I hesitated being race director at first, until I realized how much I want diabetes to be cured. Once I realized how much a cure would mean I had to step up."

Lee is the 3rd generation with diabetes in her family. Both her mother and grandmother were diagnosed with diabetes late in life and both passed away due to diabetic complications. "When I think about diabetes and my family I wonder 'where do I fit and what will happen to me?'" says Lee.

Diabetes affects the body's ability to produce and use insulin, the hormone responsible for turning food into useable energy. The spikes in blood sugar levels cause complications such as: blindness, limb amputation, and organ failure. 9 million Canadians are diabetic or pre-diabetic.

So far Lee's pre-diabetes is controlled by diet and exercise and she encourages people to be a part of the Freedom Run on Sunday. "The Freedom Run is a chance to make a difference. I know that we can help make a change with this disease and other diabetics will be ok because of the research we are helping to fund. So come down to the boardwalk, bring your family and register for a walk to support this research."

"Diabetes costs the health care system $15 000/year per patient" says ADF-Diabetes Research Executive Director Kathy Fitzgerald and with the global number of diabetics expected to reach 380 million by 2025, it's crucial that we find a cure."

Visit www.thefreedomrun.ca to pledge or register. Fees are $35 before the event, $40 on event day registration starts at 9am, the event begins at 10. For more information email Erin Rayner at info@thefreedomrun.ca or call 1-877-418-3511.

ADF- Diabetes Research is the fundraising body for the Alberta Diabetes Institute (ADI) at the University of Alberta. The ADI is partially behind the 'Edmonton Protocol' which sees healthy islet cells transplanted into diabetes patients.

Across the country, the Canadian Diabetes Association is leading the fight against diabetes by helping people with diabetes live healthy lives while we work to find a cure.  Our community-based network of supporters help us provide education and services to people living with diabetes, advocate for our cause, break ground towards a cure and translate research into practical applications.

Cash Store Financial is the only provider of small sum short-term advances and other financial services in Canada publicly traded on the Toronto and New York Stock Exchanges (TSX:CSF NYSE: CSFS). The Freedom Run was founded in 2009 as part of their commitment to raise $7.5 million for diabetes research. Money raised funds research at the Alberta Diabetes Institute (ADI).

SOURCE The Cash Store Financial Services Inc.

For further information:

Erin Rayner
Manager of Philanthropy, Cash Store Financial
(780) 235-8546/ erin.rayner@csfinancial.ca

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The Cash Store Financial Services Inc.

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