Enesco Acquires Our Name is Mud



    ITASCA, ILL., September 28 /CNW/ - Enesco LLC, a global leader in the
giftware and home/ garden decor market, today announced the Company's second
acquisition with the purchase of the assets of Mud Productions, Inc. DBA Our
Name Is Mud, a leader in the ceramic giftware industry.

    The acquisition of Our Name Is Mud builds on Enesco's strategy of
developing a balanced portfolio of unique and differentiated global brands.
Our Name Is Mud brings contemporary designs and occasion-driven product themes
to Enesco's current stable of brands. Known for its bold, fresh and whimsical
pottery designs, Our Name Is Mud product formats include mugs, platters,
plates, personalizable pottery and other ceramic tabletop assortments.

    Enesco will introduce the newest Our Name Is Mud product offerings to
retailers during the Company's corporate show in Itasca in October. Lorrie
Veasey and her husband, Kip, will join Enesco and maintain future
introductions that are true to her artistic vision and retailer expectations.

    "We are very excited to be joining a company that is investing in growing
its portfolio of products and is passionate about bringing those quality
products to market," said Lorrie Veasey. "Our Name Is Mud has a following of
dedicated fans, from both the retail and consumer perspective. With its focus
on creativity and design, Enesco is a great home for us and our product line.
They have the capability to further market the brand and our unique designs to
new consumers worldwide."

    Matt Bousquette, Chairman of Enesco, LLC, added, "We are very pleased to
have Lorrie's creative talent join the Enesco family and integrate Our Name Is
Mud into our portfolio. We share Lorrie and Kip Veasey's vision of growth for
their brand and look forward to working with them to bring Our Name Is Mud to
the global marketplace. The acquisition continues Enesco's strategy of
aggressive global expansion in the gifts and home/garden decor markets through
internal growth, licensing and acquisitions. We look forward to having other
great designers and brands join the company in the near future. We are just
beginning to unlock the full potential of our business, as well as that of the
gift industry."

    About Enesco, LLC.

    Enesco, LLC is a global leader in the giftware, and home and garden decor
industries. Serving more than 44,000 customers worldwide, Enesco distributes
products to a wide variety of specialty card and gift retailers, home decor
boutiques, as well as mass-market chains and direct mail retailers. With
subsidiaries in the United Kingdom, France and Canada, Enesco serves markets
operating in Europe, the Americas, Canada, Australia and Asia. The Company's
product lines include some of the world's most recognizable brands, including
Heartwood Creek(R) by Jim Shore, Foundations(R), Pooh & Friends(R), Walt
Disney Classics Collections(R), Disney Traditions(TM), Disney(R), Border Fine
Arts(TM), Cherished Teddies(R), Bilston & Battersea Enamels, and Lilliput
Lane(TM), among others. Further information is available on the Company's web
site at www.enesco.com.




For further information:

For further information: JSH&A Public Relations Kristin McCormick
630-932-9346 kristinm@jsha.com

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ENESCO, LLC

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