Enersource wants Mississauga to switch to CFLs for Earth Day



    Utility teams up with Loblaw Companies, City of Mississauga to give free
    CFLs to Mississauga residents

    MISSISSAUGA, ON, April 18 /CNW/ - Enersource, in partnership with Loblaw
Companies and in conjunction with the City of Mississauga Earth Days, today
announced the launch of switch4earth(TM), a unique two-day event program that
provides one free 4-pack of compact fluorescent light bulbs (CFLs) to each
residence in the City of Mississauga.
    As part of Enersource Hydro Mississauga's commitment to helping customers
conserve electricity while also benefiting the environment, the
switch4earth(TM) program is an evolution of Enersource's successful
conservation events program. Since 2005, the utility has provided over 74,814
compact fluorescent lights, with a total yearly energy savings of over
7,800,000 kilowatt hours, which is enough electricity to power about 870
homes.
    "We have timed this switch4earth(TM) program over the globally recognized
Earth Day period to draw attention to efficient lighting alternatives," said
Gunars Ceksters, President and CEO of Enersource Corporation. "Lighting forms
a significant part of our demand for electricity globally, and we are proud to
have the cooperation of both Loblaw Companies and the City of Mississauga as
we demonstrate our shared sense of environmental stewardship in the
Mississauga community and for Mother Earth."
    "Loblaw Companies is committed to reducing our environmental footprint,
as well as helping our customers make environmentally friendly purchasing
decisions, to help ease the burden on our planet and protect our natural
resources," says Elizabeth Margles, spokesperson, Loblaw Companies Ltd. "We
know something must be done - and we are pleased to partner with Enersource to
help Mississauga residents make a difference."
    The switch4earth(TM) event runs Saturday, April 21 - Sunday, April 22nd.
On April 21st, Mississauga residents can visit any Mississauga Loblaws or Real
Canadian Superstore location between 10:00 a.m. and 4:00 p.m. to receive one
free 4-pack of CFLs. On Earth Day, April 22, residents can join Enersource at
the switch4earth(TM) celebration at Mississauga City Hall - Civic Square
between 1:00 p.m. and 4:00 p.m. and receive their CFLs and meet Dora the
Explorer live and enjoy other children's activities. The program is limited to
one free 4-pack of CFLs per Mississauga household.
    Compact fluorescent light bulbs, or CFLs, use up to 75 per cent less
energy than incandescent bulbs. Enersource Hydro Mississauga distributes only
well known, name brand CFLs and promotes proper use of these lights, reminding
residents that CFLs should not be used in totally enclosed recessed fixtures,
with dimmer switches, or in touch lamps with photocells or electronic timers.
    To learn more about Enersource Hydro Mississauga's conservation programs
visit: www.enersource.com/powerwise.

    About Enersource Hydro Mississauga

    Enersource Hydro Mississauga is the core regulated affiliate of
Enersource Corporation, 90% owned by the City of Mississauga, and 10% owned by
BPC Energy Corporation, a subsidiary of the Ontario Municipal Employees
Retirement System. Enersource Hydro Mississauga has a wide range of
conservation activities underway using the powerWISE brand in alliance with
Horizon Utilities Corporation, Hydro Ottawa Limited, PowerStream Inc., Toronto
Hydro-Electric Limited and Veridian Connections.


    Backgrounder
    ------------

    switch4earth(TM) Events
    -----------------------

    Saturday, April 21, 2007

    10:00 a.m. - 4:00 p.m.
    Mississauga Loblaws and Real Canadian Superstore locations

    5970 McLaughlin Road
    3045 Mavis Road
    250 Lakeshore Road West
    6085 Creditview Road
    5010 Glen Erin Drive
    3050 Argentia Road

    Sunday, April 22, 2007

    1:00 p.m. - 4:00 p.m.
    Mississauga Civic Square - City Hall
    300 City Centre Drive
    Mississauga, ON





For further information:

For further information: Enersource Media Contact: Ken MacDonald, Senior
Manager, Government Relations and Communications, Enersource Corporation, Tel:
(905) 283-4050, kmacdonald@enersource.com; Loblaw Companies Media Contact:
Elizabeth Margles, Loblaw Companies Ltd., Tel: (905) 459-2500 x2263,
elizabeth.margles@loblaw.ca

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