Empower Technologies(TM) Launches New Portable Navigation Devices to Mass Sales Channel and OEM/ODM



    RICHMOND, BC, Jan. 23 /CNW/ - Empower Technologies Corporation
("Empower") (TSX.V: EPT) is pleased to announce the launch of three new
portable navigation devices to meet the demands of the dynamic GPS market in
North America. The technology was first shown at SEMA automotive aftermarket
tradeshow in November of last year.

    All three new models feature a large 4.3" widescreen LCD touch panel:

    
    P2000   the basic model which features navigation, bluetooth hands-free
            and traffic advisory data.
    P2200   the photo unit that includes our basic unit's features, with a
            built-in camera to take pictures while on a memorable outing.
    P2800   the executive unit which includes our basic unit's features, plus
            a wireless back up camera and iPod remote connectivity to enhance
            driving safety.
    

    Our P2800 model is designed for safety-conscious drivers, enabling
drivers to see behind their vehicle when backing up. The menu displayed on the
P2800's large LCD display also makes iPod song selection a breeze.
    In an article published on January 14, 2008 in Space.com, entitled
"Satellite Navigation Market Continues to Soar Worldwide," Turner Brinton of
Space News writes: "The global market for satellite navigation hardware
continued its scorching pace in 2007, resulting in big profits for the major
hardware manufacturers, and analysts predict sales will grow more than
$20 billion by early next decade." The article also quotes ABI Research, a
market research firm in New York, which estimates that last year's market for
satellite navigation hardware was $33 billion, a $6 billion increase from
2006. By 2011, ABI Research projects global sales of more than 100 million
PNDs, 62 million sets of phones equipped with satellite navigation, 14 million
manufacturer-installed car systems and 4 million after-market car systems.
    "Empower is entering this high growth industry at the most opportune
time," said Paul Leung, CEO of Empower Technologies. "With our technology
partners and competitive new portable navigation products, Empower is well
positioned to capture a sizeable share of this exciting market."
    All three models are available to OEM/ODM or private-label customers.
Empower will also sell the three models under its own "PowerPlay" brand
through its consumer sales channels. OEM manufacturers and retailers have
already expressed interest in these products. The P2000 will be available for
delivery in March. The P2200 and P2800 are slated for delivery in second
quarter of this year. The suggested retail prices are: P2000 - $299, P2200 -
$399 and P2800 - $499. For full product descriptions, please visit Empower's
website www.empowertechnologies.com.




For further information:

For further information: Media & Investor Relations: Exponent
Communications Inc., Toll-free: (866) 914-5861, Tel: (778) 292-1174, Fax:
(778) 292-1176, Email: info@exponentcommunications.com

Organization Profile

EMPOWER TECHNOLOGIES

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890