Employee Competition Boosts Productivity, Say Advertising and Marketing Executives



    TORONTO, Sept. 4 /CNW/ - How do you stack up against your co-workers?
Many employees are asking themselves this question, a new survey suggests.
Almost three-quarters (72 per cent) of advertising and marketing executives
polled said their staff members are competitive with each other. This isn't
necessarily a bad thing: Nearly nine out of 10 respondents who reported
competitive office environments said this professional dynamic enhances
employee productivity.
    The survey was developed by The Creative Group, a specialized staffing
service providing marketing, advertising, creative and web professionals on a
project basis. It was conducted by an independent research firm and includes
250 responses -- 125 from advertising executives with advertising agencies and
125 from senior marketing executives with companies.
    Advertising and marketing executives were asked, "How would you rate the
level of competition among employees in your firm/agency?" Their responses:

    
    Very competitive .................................................... 18%

    Somewhat competitive ................................................ 54%

    Not very competitive ................................................ 14%

    Not at all competitive .............................................. 12%

    Don't know ..........................................................  2%
                                                                         ----
                                                                         100%

    Advertising and marketing executives who said their employees compete with
each other also were asked, "How would you say the level of competition in
your firm/agency affects productivity?" Their responses:

    Enhances productivity significantly ................................. 16%

    Enhances productivity somewhat ...................................... 71%

    Hinders productivity somewhat ....................................... 11%

    Hinders productivity significantly ..................................  1%

    Don't know ..........................................................  1%
                                                                         ----
                                                                         100%
    

    "Healthy competition encourages professionals to stretch their
capabilities and come up with innovative ideas," said Dave Willmer, executive
director of The Creative Group. "However, it's easy for employees to take
gamesmanship too far, especially if they work for firms that reward winning at
any cost."

    Following are six signs that employees may need to scale back their sense
of competition and adopt a more collaborative mindset:

    
    -   Vacations make you nervous. Those who are overly competitive may fear
        that people who assume their responsibilities in their absence will
        outshine them.

    -   You're leery of your peers. If you view co-workers as more of a
        threat than a resource, the competition level is too high.

    -   You badmouth others to your boss. Occasionally it may be necessary to
        discuss a problem colleague, but too many of these conversations
        signal insecurity on your part.

    -   You're the last one to know. If colleagues rarely share their ideas
        or success strategies, it's a sign that they don't trust you to
        support their concepts or worry that you'll pass off their ideas as
        your own.

    -   There's a paper trail. Cubicle mates who frequently e-mail instead of
        speaking to you may want to keep a record of their communications --
        another sign that trust has eroded.

    -   You accept all the credit. Those who are excessively competitive
        often fail to acknowledge the roles colleagues play in making
        projects successful.
    

    The Creative Group has offices in major markets across the United States
and in Canada, and offers online job search services at www.creativegroup.com.





For further information:

For further information: TO SPEAK WITH A LOCAL EXPERT, CONTACT: THE
CREATIVE GROUP, Contact: Jason Chapman, (416) 365-2010, extension 62070,
jason.chapman@rhi.com


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