Empire Theatres, NBA and Cinedigm Announce exclusive Live 3D HD Broadcast of NBA All-Star Saturday Night to Empire Theatres Empress Walk in North York, ON



    Fans to Witness First NBA 3D HD Event in Canada on Saturday, Feb. 14th

    HALIFAX, Feb. 11 /CNW/ - Empire Theatres, The National Basketball
Association (NBA) and Cinedigm Digital Cinema Corp. (NASDAQ:   CIDM) today
announced that they will team up to broadcast coverage of NBA All-Star
Saturday Night in Live 3D at Empire Theatres' Empress Walk location in North
York, ON. The announcement represents the first-ever fully marketed deal to
deliver an NBA sporting event to the public in Live 3D in Canada. This Live 3D
HD event which Cinedigm is also bringing to more than 80 theatres across the
United States continues to expand the league's groundbreaking efforts in 3D
HD.
    "Empire Theatres and Cinedigm are the ideal partners to work with in
delivering the next evolution of 3D HD to our fans in Canada," said Dan
MacKenzie, General Manager, NBA Canada, Inc. "We have embraced 3D HD as a new
and innovative way to experience the excitement of our game. We look forward
to basketball fans at Empire Theatres Empress Walk having a courtside seat for
All-Star Saturday Night."
    "Cinedigm is the only company that can deliver Live 3D broadcast on this
scale to cinemas and we are thrilled to be working with the NBA and Empire
Theatres on this event," said Bud Mayo, Chairman and CEO of Cinedigm. "This
groundbreaking, publicly available event is a demonstration of the benefits
brought to audiences through true digital cinema experiences. Whether it's
bringing live 3D events or 3D movies to theatres or allowing theatres to
custom-tailor the content they deliver to moviegoers, we are bringing new
cinema-based entertainment options to consumers and new revenue streams to
theatres," added Bud Mayo.
    "Empire Theatres is thrilled to now be a member of Cinedigm's
CineLive(TM) network of theatres and to be the exclusive cinema chain chosen
to carry the first-ever 3D HD NBA event in Canada in a movie theatre
environment" says Dean Leland, Vice President Media & Studio Relations, Empire
Theatres. "Fans will enjoy the game from the comfort of a high back seat, with
exceptional sound and 3D visual technology, a thrill for us to present at our
Empress Walk complex in North York" says Leland.
    The technology being used to deliver this exciting game has been
developed by Cinedigm in conjunction with International Datacasting
Corporation, (TSX:IDC), based in Ottawa and SIO(R), (TSV:SEN), based in
Montreal. CineLive(TM) enables the live broadcast to movie theatres of both 2D
and 3D live events such as sports and concerts.
    The NBA has been a sports pioneer in live 3D HD. The league featured the
first live sports event in 3D HD with special viewing parties for NBA All-Star
2007. For Game 2 of The Finals in 2007, at the direction of the Cleveland
Cavaliers, the NBA delivered the first public viewing of a live sporting event
in 3D HD when more than 14,000 fans in the Quicken Loans Arena watched the
Cavaliers take on the San Antonio Spurs on four 60-foot screens. Last season,
the Dallas Mavericks produced and delivered the first live 3D HD sporting
event to a motion picture theatre at the Landmark Theater in Dallas to 500
fans.
    NBA fans will be able to cheer together from the equivalent of courtside
seats as the leagues' top players compete in the following major events
(competitors to be announced closer to the event).

    
    - Haier Shooting Stars - 2008 champion Team San Antonio: David Robinson,
      Tim Duncan and Becky Hammon
    - Playstation Skills Challenge - 2008 champion Utah Jazz guard Deron
      Williams
    - Foot Locker Three-Point Shootout - 2008 champion Toronto Raptors
      forward Jason Kapono
    - Sprite Slam Dunk - 2008 champion Orlando Magic center Dwight Howard
    

    Tickets for this exclusive event are $23 each and will go on sale today -
to buy tickets please go to www.empiretheatres.com/nba

    About Cinedigm

    Cinedigm Digital Cinema Corp. is the global leader in fulfilling the
promise of digital cinema. Its ground-breaking technology platform helps
exhibitors, distributors, studios and content providers transform the consumer
movie experience -- by expanding theatrical features to include not only
movies but also live 2-D and 3-D performances such as sporting events,
concerts and gaming. The Company also enables theatres to create exhibitions
and advertising opportunities targeted to specific audience groups and
locations thereby offering new revenue opportunities for these venues.
Cinedigm's leading digital cinema platform and one-of-a-kind satellite
delivery operations support more than 3,700 theatre screens across the United
States with over nine million digital showings of Hollywood features to date.
www.Cinedigm.com (CIDM-G)

    About NBA All-Star 2009

    NBA All-Star 2009 in Phoenix will bring together some of the most
talented and passionate players in the league's history for a global
celebration of the game. Among the many events that will reach fans in more
than 200 countries in more than 40 languages are the T-Mobile Rookie Challenge
& Youth Jam, Sprite Slam Dunk Contest, Foot Locker Three-Point Shootout,
PlayStation Skills Challenge, Haier Shooting Stars, McDonald's NBA All-Star
Celebrity Game, NBA All-Star Jam Session presented by adidas, and the 58th NBA
All-Star Game, played on Sunday, Feb. 15 at the US Airways Center and
broadcast on TNT for the 24th year. This will be the third NBA All-Star in
Phoenix. The city also hosted the event in 1975 and 1995.

    About the NBA in Canada

    The NBA, founded in 1946, is a global sports and entertainment brand that
features 30 teams in the United States and Canada. During the 2008-09 season
the NBA will distribute games and programming to 215 countries and territories
in 41 languages. NBA rosters feature 75 international players from 32
countries and territories. In Canada, the NBA broadcasts more than 500 games
nationally on CBC, TSN, TSN 2, Sun TV, The Score, and Raptors NBA TV. The
league also has digital media relationships with Bell Mobility, Bell
Sympatico, TSN and Rogers Sportsnet. The NBA has 13 marketing partners in
Canada, with adidas, Cisco, Coca-Cola, Colgate-Palmolive, EA Sports, Gatorade,
Hewlett-Packard, Moosehead, Nike, Parmalat, Sirius Satellite Radio, Spalding
and Wrigley's. NBA 3on3, the only national 3on3 tournament in Canada, visited
eight Canadian cities this offseason and just completed its 12th year.

    About Empire Theatres Limited

    Empire Theatres Limited with its corporate headquarters in Stellarton, NS
and regional offices in Halifax, NS, Toronto, ON and Calgary, AB, is a 100%
owned subsidiary of Empire Company Limited. Empire Theatres owns and operates
52 theatres, with 386 screens across Canada (including one IMAX Theatre in
Halifax) from Newfoundland to British Columbia. Empire Theatres is Canada's
second largest and fastest growing film exhibition company providing an
exciting out-of-home entertainment experience including traditional film
exhibition as well as other content using its digital and satellite
capabilities.
    With approximately 2,500 employees, Empire Theatres provides excellent
employment opportunities for the youth of Canada in an exciting and energetic
industry.




For further information:

For further information: Dean Leland, Vice President - Media & Studio
Relations, Empire Theatres Limited, (902) 876-4844,
dean.leland@empiretheatres.com; Jonathan Chang, Manager, Marketing
Partnerships, NBA Canada, (416) 364-4529; Suzanne Moore, Cinedigm Digital
Cinema Corp, (973) 290-0056, smoore@cinedigm.com; John Franklin, Abernathy
MacGregor Group, (212) 371-5999, jef@abmac.com

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