Emission critical - Seventh annual eco-focused lawn mower recycling program helps eliminate greenhouse gases



    TORONTO, April 16 /CNW/ - Each year in Canada, 80,000 tonnes of
greenhouse gas and smog-forming emissions are released by gas-powered lawn
equipment. In fact, an inefficient 2-stroke gas mower can emit the same amount
of pollution in one hour as driving a new car 550 kilometres. This week, The
Home Depot(R) Canada and the Clean Air Foundation(SM) launch the seventh
annual Mow Down Pollution(SM) gas lawn mower and trimmer retirement and rebate
program. The program gives Canadians the opportunity and incentive to "go
green" by helping them recycle older, higher polluting gas lawn mowers and
trimmers, resulting in tangible reductions of these deadly and environmentally
harmful emissions.
    "We are at a critical stage with our environment, as the choices we make
today will affect our world for years to come," said Gino Digioacchino, vice
president of Merchandising, The Home Depot Canada. "We're committed to helping
improve the environment by making it easy for Canadians to make cleaner,
greener choices with programs like Mow Down Pollution."
    Canadians who bring in their old gas lawn mowers or trimmers to any The
Home Depot store across the country between April 19 and April 29, 2007, will
receive an instant rebate of up to $100 toward the purchase of a cleaner
alternative. In addition, they can be assured the old product will be recycled
safely by the Clean Air Foundation.
    "Canadians can take a big step toward reducing greenhouse gases and
improving local air quality by recycling their old, gas-guzzling mowers and
trimmers in favour of cleaner alternatives," said Stephanie Thorson, executive
director of the Clean Air Foundation. "In turn, this action will affect our
environment, our health and our overall quality of living."
    According to Health Canada, air pollution is associated with thousands of
premature deaths per year in Canada. Also, a direct correlation has been made
between air pollution and respiratory diseases such as asthma and bronchitis,
as well as impacting pre-existing health conditions like diabetes and heart
health issues. Since Mow Down Pollution's inception in 2001, 12,191 gas lawn
mowers and trimmers have been returned and permanently recycled - which is
equivalent to a reduction of 270 tonnes of harmful emissions.
    Depending on the new product chosen, the instant rebates range from $10
to $100 off the purchase price on mowers and trimmers from Black & Decker(R),
Gardena(R), Neuton(R), MTD(R) products and Great States(R). The program also
includes rebates and incentives on Eco Options(SM) products that are an
environmentally friendly alternative for the outdoors, including natural
fertilizers, organic plant food, water conservation tools and solar/motion
lighting.
    Staff and volunteers from the Clean Air Foundation will be on site at The
Home Depot stores on weekends throughout the program to provide customers with
information and tips on how to incorporate Eco Options products into their
lawn and garden care. At any time throughout the year, The Home Depot
associates can help customers make the right choices when it comes to all
their home improvement projects, including choosing from the retailer's wide
selection of clean and natural products in lawn and garden care.

    About the Clean Air Foundation

    The Clean Air Foundation is a not-for-profit organization dedicated to
developing, implementing and managing public engagement programs and strategic
approaches that lead to measurable emissions reductions, to improve air
quality and protect the climate. The Foundation manages six public engagement
programs - Car Heaven(SM), Mow Down Pollution(SM), Keep Cool(SM), Energy
Smarts(SM), Switch Out(SM) and Cool Shops(SM).

    About The Home Depot Canada

    Founded in 1978, in Atlanta, Georgia, The Home Depot is the world's
largest home improvement retailer currently operating 2,167 stores, including
155 The Home Depot stores across Canada. The Company reported fiscal 2006
sales of US$90.8 billion and employs approximately 364,000 associates,
including more than 27,000 Canadians.
    Environmental sustainability is a priority at The Home Depot Canada, and
through an active merchandising and marketing strategy, The Home Depot
customers are making better choices for their homes and the environment. The
Home Depot provides hundreds of products that are the best in class in water
and energy efficiency, clean air and sustainable forestry promotion. The
Company also provides customers the opportunity to participate in programs
that affect their environment, such as Mow Down Pollution and Keep Cool.





For further information:

For further information: or to schedule an interview, media should
contact: Jessica Howe, Weber Shandwick Worldwide, (416) 642-7952; Tina
Peyregatt, The Home Depot, (416) 412-6243; Tracey Davies, Clean Air
Foundation, (647) 224-3151

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The Home Depot Canada

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