Emerging Designer Stirs It Up to win Canadian BOMBAY SAPPHIRE(R) Designer Glass Competition



    Ronen Bauer rewarded with opportunity to work with world-class designer,
    Karim Rashid

    TORONTO, March 22 /CNW/ - Ronen Bauer of Thornhill, Ontario has been
named the Canadian winner of the sixth annual BOMBAY SAPPHIRE Designer Glass
Competition (DGC). Bauer's Stir It Up martini cocktail glass design was
selected from more than 175 Canadian entries and three finalists by a
distinguished panel of judges, including Canada's internationally renowned
industrial designer, Karim Rashid. As part of his prize, Ronen will have the
chance to intern at a selection of prominent design firms, including Karim
Rashid's studio in New York City.
    Bauer, a graduate of the Architecture Landscape and Design program at the
University of Toronto, will join emerging designers from 26 countries around
the world at the BOMBAY SAPPHIRE Designer Glass Competition global finals.
Held in Milan during Italy's prestigious Salone del Mobile design show
(April 18-23, 2007), the BOMBAY SAPPHIRE global finals award a $15,000 USD
grand prize and the winning glass becomes part of the BOMBAY SAPPHIRE Designer
Glass Exhibition world tour.
    Stir It Up was described by the Canadian judges as exceptionally
creative, sophisticated and functional; a modern interpretation of the classic
martini cocktail glass. Stir It Up's innovative design allows the cocktail to
continue to be stirred after it has been poured into the glass.
    "I was inspired by the act of stirring a martini cocktail and the
distinctive blue of the BOMBAY SAPPHIRE bottle," says Bauer. "The BOMBAY
SAPPHIRE Designer Glass Competition gives me the opportunity to challenge my
design skills and represent Canada while providing international exposure and
excellent opportunities for career advancement. It's a great honour and I look
forward to competing in Milan."
    Taking second place this year is Rebecca Brisco, a recent graduate of The
Emily Carr Institute in Vancouver for her submission, Double Bombay. Andrew
Jepson of Humber College's Industrial Design program in Toronto, placed third
for his glass design, Stacked.
    The Designer Glass Competition has helped past Canadian winners launch
their careers, such as 2005's Dolly Audit who has worked with Karim Rashid in
New York City. Joining Karim Rashid in judging duties are Roy Banse, designer
and owner of Fluid Living; Christopher and Paul Massie, founders of Massie
Office; Canadian Interiors Magazine Editor, Kelly Rude; Azure Magazine
founder, Nelda Rodger; pre-eminent mixologist at Canoe Restaurant & Bar, Jeff
Sansone and HGTV's Design Inc. host Sarah Richardson.
    "The Canadian Designer Glass Competition demonstrates BOMBAY SAPPHIRE's
commitment to supporting emerging designers in Canada," says Lisa Mazurkewich,
Group Brand Manager, Premium Imports, Bacardi Canada Inc. "We are so proud to
have BOMBAY SAPPHIRE inspire such great designs, just as it inspires great
cocktails."
    In 2001, the BOMBAY SAPPHIRE Designer Glass Competition began challenging
designers globally to create cutting-edge glass designs worthy of the ultimate
cocktail, the martini cocktail. Each year, glasses at the national and
international level are judged on functionality, innovation, aesthetics and
embodiment of the BOMBAY SAPPHIRE brand personality.
    Debuting at this year's DGC is the winner of the ultimate mixology
challenge, Cocktails by Design. Mixologists from across Canada submitted
custom-crafted cocktail recipes showcasing the unique flavour profile of
BOMBAY SAPPHIRE and inspired by the 2006 DGC winner, Amalgam by Nelson Cheng.
    The inaugural winning cocktail, Mumbai Breeze by Robyn Gray of The Ocean
Club in North Vancouver, BC, will be the signature martini cocktail for the
DGC award ceremony, as well as a featured cocktail for BOMBAY SAPPHIRE
sponsored events throughout 2007. Gray will also be travelling to Vinopolis in
the UK to meet with Mixologist and BOMBAY SAPPHIRE Global Brand Ambassador
Jamie Walker.
    "Mumbai Breeze has all the elements we look for in a BOMBAY SAPPHIRE
signature cocktail," says Walker. "It complements BOMBAY SAPPHIRE's 10
carefully selected botanicals, it's creative, innovative and pleasing to the
eye. Showcasing BOMBAY SAPPHIRE's versatility and mixability, the Mumbai
Breeze is delicate on the palate and a great match for the unique Amalgam
glass design."

    Mumbai Breeze

    GLASS:
    Martini Cocktail Glass

    INGREDIENTS:
    1 oz. BOMBAY SAPPHIRE(R)
    3/4 oz. Lychee juice
    1 3-inch piece of lemon peel
    3 tbsp Pomegranate seeds (or 3/4 oz. Pomegranate juice if seeds are
    unavailable)

    METHOD:
    Muddle lemon peel
    Add pomegranate and muddle again
    Add BOMBAY SAPPHIRE and lychee juice
    Shake vigorously, double strain and pour into a martini glass

    GARNISH:
    Lychee fruit on a pick


    About BOMBAY SAPPHIRE & Design:
    -------------------------------

    BOMBAY SAPPHIRE has a long-standing history of supporting design and
designers-on-the-rise. Over the last decade, many internationally-acclaimed
designers have created their interpretation of the ultimate BOMBAY SAPPHIRE
inspired martini cocktail glass. Artists such as Karim Rashid, Milton Glaser,
Marcel Waners, Eva Zeisel and Dakota Jackson have all created fantastic
martini cocktail glasses for BOMBAY SAPPHIRE.
    As an esteemed judge of the Canadian Designer Glass Competition since
2005, Karim Rashid was recently invited to join the prestigious Bombay
Sapphire Foundation. The Foundation was established in 2001 to recognize,
encourage and reward the very best in contemporary design and in particular,
glass design. As the very first non-UK member, Canadian-raised Rashid will
also be involved with judging the largest international glass award, the
BOMBAY SAPPHIRE Prize.

    About BOMBAY SAPPHIRE:
    ----------------------

    Unlike most gins, which boil their botanicals directly in the spirit to
achieve their taste, BOMBAY SAPPHIRE is distilled alone and the 10
uniquely-combined botanicals from around the world are infused to achieve a
much greater subtlety of taste. Based on a secret recipe from 1761, BOMBAY
SAPPHIRE is produced by passing the spirit vapour through the botanicals,
which are held separately from the spirit in a perforated copper basket. This
process, known as vapour infusion, allows the gentle absorption of each of the
aromatic flavours, resulting in a wonderfully balanced, crisp yet delicate
finish; and a versatility unmatched by other gins that can be savoured on its
own in a classic martini cocktail, or in mixed cocktails.

    To find out more about BOMBAY SAPPHIRE Gin, please visit
    www.bombaysapphire.ca.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: and photography/electronic images, please
contact: Marisa Bregman, Optimum Public Relations,
marisa.bregman@cossette.com, (416) 934-8425; Charlene Lo, Optimum Public
Relations, charlene.lo@cossette.com, (416) 436-8651

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BACARDI CANADA, INC.

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