eMedia adds Rumblefish Catalog to In-Store Programming



    TSX Venture: EMM

    VANCOUVER, Nov. 2 /CNW/ - Effective immediately, eMedia Networks entered
into a non-exclusive license granting the use of Rumblefish, Inc.'s extensive
catalog of commercial music into eMedia's in-store custom music programming.
According to the terms of the agreement, eMedia will pay to Rumblefish a
prorated share of music revenues derived from music programs utilizing
Rumblefish's catalog.
    "We believe this agreement to be a crucial and valuable licensing
component to market streaming digital music content to subscribers in the
United States," said eMedia CEO, Darren Reiter. Estimates suggest the market
for background music in the United States to be only 5% saturated with the
largest supplier, Muzak Holdings, LLC, currently reporting over $200 million
annually in net revenue.
    "eMedia needed a hand-picked catalog of expertly screened commercial
music that music libraries couldn't provide. We're proud that our catalog is
now a part of eMedia's offering to brands, especially as they expand into the
very lucrative US market," said Paul Anthony, founder and CEO of Rumblefish.
The Rumblefish catalog of artists includes music from several hit artists
including George Clinton, Kool & The Gang, The Feelies, The Supersuckers, Art
Tatum, Benny Goodman and popular underground artists such as Under Byen, The
Procussions, Ohmega Watts, Samsaya, Cex and thousands of others.

    About Rumblefish

    Rumblefish, Inc. has been a pioneer in the development of strategic sonic
branding and licensing services since its founding in 1996. The
multidisciplinary agency helps organizations build stronger customer
relationships through music. In 2006 Rumblefish launched the first online
Music Licensing Store(SM) (MLS) to make licensing music fast, easy and
affordable. MLS, which Billboard magazine referred to as "An iTunes for
licensing", offers a broad range of popular and underground music for use in
television programs, films, Web sites, podcasts and more. Rumblefish clients
include NBC-Universal, HBO, Nike, The North Face, adidas Originals, Umpqua
Bank, Rawlings, Red Bull, MTV, Mitsubishi and Pabst Blue Ribbon. For more
information, visit www.rumblefish.com.

    About eMedia Networks

    eMedia Networks is a leading supplier of licensed background (or "in
store") music played in public spaces. eMedia's client base includes many
national retail and restaurant chains including lululemon athletica, Bata
Limited, Roots Canada, Le Chateau, Body Shop and International Clothiers.
Background music consists of CD quality artist recordings that are played in
retail and restaurant establishments and other public venues to enhance and
define a client's brand image and as a sales enhancement tool. The Company has
annual recurring revenue of about 1.5 million dollars and issued shares
totaling 21,610,895.

    On behalf of the Board of Directors

    Darren Reiter
    CEO

    Jasvir Athwal
    President & CFO

    The TSX Venture Exchange (or any other regulatory authority body) has not
    reviewed the foregoing and therefore does not accept responsibility for
    the adequacy or accuracy of this release.

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    Disclaimer: this news release may contain certain "forward-looking"
    statements." All statements, other than statements of historical fact,
    included herein are forward-looking statements that involve various risks
    and uncertainties. There can be no assurance that such statements will
    prove to be accurate, and actual results and future events could differ
    materially from those anticipated in such statements. Important factors
    that could cause actual results to differ materially from the Company's
    expectations are disclosed in the Company's documents filed from time to
    time with the TSX Venture Exchange and the British Columbia Securities
    Commission.
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For further information:

For further information: (604) 742-3344, reiter@emedianetworks.com

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EMEDIA NETWORKS INTERNATIONAL CORP.

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