Eloda Hires Jim Patton as Director, Business Development, Toronto And Western Canada



    MONTREAL, April 5 /CNW Telbec/ - Eloda Corporation ("Eloda")
(TSX-V: ELA), an emerging North American leader in TV advertising monitoring
and verification, announced today it has hired Jim Patton as Director of
Business Development for Toronto and Western Canada. Mr. Patton's focus will
be on building relationships with the principal advertisers and media
placement agencies in those markets leading to the adoption of Eloda's TV ad
proof-of-performance solution and related services by the principal industry
players in those regions.
    Mr. Patton is a 20+ year veteran in the advertising services industry. He
is well known in the digital distribution and related services milieu, having
worked with major North American companies in this field, such as DG Systems
and FastChannel.
    Tom Creary, Eloda's Executive Vice President said, "Jim Patton is a very
welcome addition to our Canadian team. He has extensive experience in the
relevant ad verification space that we are in as well as in working with the
principal players in the Canadian media and advertising industries."
Mr. Patton will be based in Eloda's Toronto office.

    About Eloda

    Eloda Corporation is an independent third party providing a suite of
innovative, effective and user-friendly measurement and validation tools for
the advertising industry. Using its proprietary technology, Eloda is the first
company to offer a new generation of capture-index-verify applications that
allow for occurrence proof-of-performance without the traditional need for
pre-encoding. Founded in 2000, Eloda now employs 40 people. The company is
headquartered in Montreal, with sales offices in Toronto, New York and Chicago
with a U.S. operations center in Parsippany, New Jersey. The company offers
its TV ad proof-of-performance services to advertisers and agencies in both
Canada and the United States. Eloda Corporation's securities are traded on
Canada's TSX Venture Exchange under the symbol ELA.

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release.




For further information:

For further information: Sonia Ferland, Communications Coordinator,
Eloda Corporation, (514) 842-1513, Fax: (514) 842-4588, sferland@eloda.com;
Renmark Financial Communications Inc.: Jason Roy, jroy@renmarkfinancial.com;
Maurice Dagenais, mdagenais@renmarkfinancial.com; (514) 939-3989, Fax: (514)
939-3717; www.renmarkfinancial.com

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ELODA CORPORATION

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