Ellen DeGeneres' Card Collection with Carlton Cards Makes its In-store Debut



    the ellen collection(TM) Dances its Way Into Card Aisles Across Canada

    TORONTO, June 25 /CNW/ - Ellen DeGeneres has danced her way into the
hearts of millions of fans around the world with her trademark wit and quirky
observations about everyday life, and now, she's the star of her own signature
line of greeting cards. Making its debut today in participating drug,
department and grocery stores across Canada that carry Carlton Cards products,
the ellen collection(TM) is a partnership between Ellen DeGeneres and Carlton
Cards that brings the comedian's award-winning style of humour to life on a
line of 32 greeting cards.
    the ellen collection(TM) features illustrations of the comedian along
with her trademark wit about everyday life on cards for birthdays, friendship,
thank you and encouragement. The cards were developed in close collaboration
with Ellen and her team to reflect the hip but relatable style that has earned
her People's Choice Awards for "Favorite Daytime Talk Show Host" and
"Favourite Funny Female Star" two years running.
    According to Steven Willensky, Senior Vice President of Sales and
Marketing for American Greetings the parent company of Carlton Cards, the
collaboration between American Greetings and DeGeneres is the result of
in-depth research the company conducted to get to the root of what's funny
today.
    "The research revealed that a majority of women prefer to laugh at
material that is more relatable, especially when it's based on everyday
situations, and that's the kind of humour that Ellen is known for," said
Willensky. "the ellen collection(TM) is one of the many ways we are marking
the launch of our all-new funny cards that find humour in the real-life shared
experiences women encounter."
    "I look at having a line of cards as another extension of being a host;
helping you wish your loved ones well, piggy-backing on your birthday
greetings," DeGeneres said. "I like to be up in the middle of everything and
doing it this way is much easier than crashing parties."
    Cards in the ellen collection(TM) show DeGeneres in many of her trademark
fashions, like crisp white pants, argyle sweaters, button-down shirts and
Chuck Taylor-like sneakers. Her love for animals is also incorporated into
several designs that show her with "Pig," her famous white French bulldog.
    The messages on the cards capture DeGeneres' signature way of making
people laugh. One of the thank you cards shows Ellen and Pig on the front, and
says, "Wow. Thanks. Does this mean I have to do something nice for you now?" A
birthday card in the ellen collection(TM) shows Ellen dancing while Pig looks
on. The message on the front says, "Your birthday makes me wanna dance!" while
the inside explains, "...which is weird because I'm in line at the DMV and now
everyone's staring at me. Enjoy your day."
    "the ellen collection(TM) captures Ellen's style, demeanor and unique
brand of humour exactly," added Willensky. "Consumers will be excited to see
such a friendly, familiar face when they visit the Carlton Cards department
this summer."
    Cards in the ellen collection(TM) are available across Canada at
participating drug, department and grocery stores that carry Carlton Cards for
$3.59 each. Carlton Cards and American Greetings stores in Canada and the U.S.
will also carry the full 32-card line. For more information, visit
www.carltoncards.ca

    About Ellen DeGeneres
    ---------------------
    Recently the host of the 2007 Academy Awards, DeGeneres continues to
receive widespread critical and public acclaim for her hit syndicated talk
show, "The Ellen DeGeneres Show," which to date has won 15 Daytime Emmy
Awards. She also won the Producers Guild Award for the second consecutive year
for Outstanding Variety Television Show, and was voted "Favorite TV Host" in a
Time Magazine poll, up against such impressive competition as Oprah Winfrey,
Regis Philbin, Kelly Ripa and Meredith Vieira. DeGeneres has also received the
People's Choice Award for "Favorite Daytime Talk Show Host" and "Favorite
Female Star" three years in a row.
    Since she was first nationally recognized in 1982 as a comedian in New
Orleans, her many contributions to the entertainment industry have earned her
numerous accolades, including a Golden Apple Award as Female Discovery of the
Year from the Hollywood Women's Press Club, a Lucy Award honoring women in
Television and Film and an Amnesty International Award. DeGeneres was the
first female comedian the legendary Johnny Carson ever invited to sit on his
couch, an honor he bestowed upon only the most gifted entertainers. She also
starred in two Emmy Award-nominated HBO comedy specials, and is the author of
two New York Times Bestsellers.

    About Carlton Cards Ltd.
    ------------------------
    Carlton Cards Ltd. is a subsidiary of American Greetings with corporate
headquarters located in Toronto, Ontario. Carlton Cards Ltd. offers four
English speaking brands: Carlton Cards, American Greetings, Gibson and Tender
Thoughts as well as two French speaking brands: Entre Nous and Tout en
Tendresse. For more information on the Corporation, visit
http://www.carltoncards.ca/.

    About American Greetings Corporation
    ------------------------------------
    American Greetings Corporation (NYSE:   AM) is one of the world's largest
manufacturers of social expression products. Along with greeting cards, its
product lines include gift wrap, party goods, stationery, calendars, ornaments
and electronic greetings. Located in Cleveland, Ohio, American Greetings
generates annual net sales of approximately $1.7 billion. For more information
on the Company, visit http://corporate.americangreetings.com.




For further information:

For further information: Jim Driscoll, Carlton Cards, (416) 503-6559,
jim.driscoll@carltoncards.ca

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