Election Issue: Where is the strategy for Canada's production industry? Production Means Business



    OTTAWA, Sept. 22 /CNW Telbec/ - Canada's independent film, television and
interactive media producers are asking all political parties to share with the
industry their plan for the future for this critical sector.
    When a film or television production rolls into a small town or a large
city in Canada, employment comes with it. In fact, as small and medium-sized
businesses, the 400 independent producer-members of the Canadian Film and
Television Association (CFTPA) employ more than 100,000 Canadians every year.
Among them are writers, directors, actors and designers as well as carpenters,
caterers and drivers to name a few. The production industry generates about
$5 billion a year to the Canadian economy, including $1.7 billion in exports.
In a nutshell, production means business.
    "The production industry has been a major success story and Canada is
poised to be a world leader in the creative economy, but we need a vision and
a strategy for it to have a successful future," says Guy Mayson, CEO of the
CFTPA. "We are pleased the Liberals made their cultural initiatives clear over
the weekend. And now that the issue is fully on the agenda, we need to know
what the other political leaders are thinking in terms of their plans for the
future of the production industry. So far they have been silent in this
regard."
    Three weeks ago, the CFTPA sent letters to each of the federal political
leaders, asking them to tell Canadians their plan to help grow the Canadian
film, television and interactive media sector. Continued government investment
to ensure a competitive business environment, stable financing and
international marketing, is vital to help drive innovation, growth and
prosperity in Canada's creative-based, technology economy. The letters are
posted at www.cftpa.ca.
    "Canadians are proud of the production industry that has grown in this
country, and they want to know what their political leaders are planning to
ensure that this sector continues to grow in the future," says
Sandra Cunningham, Chair of the CFTPA.
    The CFTPA is committed to working with the next government to help
develop a strategic plan to bring a renewed vitality to the independent
production sector. We urge the federal leaders to share their vision in the
coming days.
    "Canadian producers are working in a rapidly expanding and competitive
global marketplace and the potential for growth is enormous," says Mayson.
"Similar to initiatives in other Canadian sectors strategic government
investment is key to the future of independent production. We need to start a
debate on how to grow our sector."




For further information:

For further information: Anne Trueman, Director of Communications and
Media, CFTPA, (613) 233-1444 x 227, C: (613) 851-4538, anne.trueman@cftpa.ca

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CANADIAN FILM AND TELEVISION PRODUCTION ASSOCIATION

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