MISSISSAUGA, ON, Nov. 5 /CNW/ - While writing their wish lists as the
holiday season approaches, many Canadians have come to a frank conclusion:
they really don't need - or even particularly want - anything this Christmas.
Ipsos Reid unwrapped the surprise findings after surveying 1,429
Canadians on behalf of World Vision Canada. Asked what they needed and wanted
this Christmas, 77 per cent of Canadians said they didn't need anything, while
only 36 per cent said there was something in particular they actually wanted.
Those most likely to say they don't need anything for Christmas include
people over age 55 (86 per cent), families who earn more than $60,000 a year
(84 per cent) and residents of Alberta (84 per cent).
But even among Canadians whose families earn less than $30,000 a year, a
full two-thirds (67 per cent) said their needs are met.
Canadians appear to be well aware of pressing needs elsewhere around the
globe while acknowledging that they don't need anything this Christmas.
An overwhelming majority said that health care (98 per cent), food (97
per cent), education (96 per cent) and shelter (92 per cent) are among the
greatest human needs in the world today.
Eighty-four per cent agreed that they would prefer to have a gift given
on their behalf to help someone else, rather than receiving a traditional gift
like a pair of socks or a sweater.
"These results tell us that Canadians understand how good we have it
compared to billions of other people," said Lydia Chan, manager of the World
Vision Gift Catalogue.
Chan said that, again this year, Canadians can shop for meaningful gifts
from the gift catalogue that will help people in developing countries. In
2006, nearly 76,000 Canadians bought more than $15 million worth of gifts from
the catalogue - a 50 per cent increase over the previous year.
"Are we worried about the strong dollar and the effects of cross-border
online shopping on charitable giving this season? Not really." adds Chan.
"Since our gift catalogue debuted seven years ago, catalogue donations have
consistently risen despite the fluctuating economy."
"People really do want to do something more important and worthwhile with
their shopping dollars these days, especially at Christmas," Chan said.
The Ipsos Reid poll of 1,429 Canadian adults was conducted from June 21
to June 25 through its I-Say online panel. The results are considered accurate
to within +/-2.6 percentage points, 19 times out of 20, of what they would
have been had the entire adult population been polled.
About World Vision:
World Vision is a Christian relief, development and advocacy organization
whose purpose is to create lasting change in the lives of children, families
and communities by overcoming poverty and injustice. World Vision serves all
people regardless of religion, race, ethnicity or gender. For more
information, please visit www.WorldVision.ca.
About Ipsos Reid:
Ipsos Reid is Canada's market intelligence leader and the country's
leading provider of public opinion research. Ipsos Reid is an Ipsos company, a
leading global survey-based market research group. To learn more, visit
To download World Vision Gift Catalogue media materials, including
high-resolution photos, please visit www.WorldVision.ca/newsroom.
For further information:
For further information: or to arrange an interview, contact: Jessica
Parker, (905) 565-6200 ext. 2152, (416) 881-0732 (cell),