Effem Inc. Canada products are safe for pets



    FDA reassures pet owners

    TORONTO, March 31 /CNW/ - Effem Inc. Canada brands, including PEDIGREE(R)
and CESAR(R) food for dogs, and WHISKAS(R), SHEBA(R) and TEMPTATIONS(R) food
for cats, are safe for pets to enjoy.
    None of our brands were involved in the recall or subsequent Food and
Drug Administration (FDA) investigation. According to the FDA, pet owners
should feel confident feeding unrecalled products to their pets.
    Menu Foods does not make any of Effem Inc. Canada's dry or wet pet food
brands and there is no melamine in Effem Inc. Canada's wet or dry brands.
    As pet lovers, the safety and nutritional quality of our pet food is our
top priority. Effem Inc. is deeply saddened by this unfortunate situation.




For further information:

For further information: CONTACT: Rena Crumplen, Effem Inc. Canada,
(416) 319-8323, rena.crumplen@effem.com

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EFFEM INC.

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PET FOOD RECALL

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