ZURICH, Sept. 12, 2011 /CNW/ - EF International Language Centers have
released three new films in its much acclaimed "Live the language"
travel promotion film series. Once again it's Stockholm based Camp
David Film and a team led by director Gustav Johansson that are behind
the creative work.
In the films, available at http://www.ef.com/livethelanguage, director Gustav Johansson uses his unique way of storytelling to
capture the stories of three different students who travel abroad to
study with EF - in Los Angeles, Vancouver and Sydney. The films portray students as
they arrive at their schools, make new friends, and begin "living the
language". Everywhere they go they communicate in the local language
and pick up new vocabulary, illustrated with gorgeous artifact-style
typography by Albin Holmqvist.
The photography by Niklas Johansson beautifully depicts the feelings and
emotions from unexpected camera angles, capturing the quirky details
that make the stories personal. Shot on location with Canon 5d and 7d
dSLR cameras, the footage was treated by visual effects studio
Goodmotion to create a "scratched and burnt" retro feel. The resulting
visual story is accompanied by the "Live the language" theme song,
remixed differently for each destination. The song is also integrated
into the story, for example, when the student in Sydney plays it on her
guitar at a beach party.
"Everybody loved the first films, so of course we chose to work with
Gustav and the other creatives again. These films capture the feeling
of studying abroad with EF and living the language every day", says
Mats Ulenius who managed the project at EF.
Lolo Uggla, the producer at Camp David, added: "It was great to work
with EF, because they gave us the creative freedom that resulted in
these gorgeous films. And of course, a study abroad program makes for
great film material."
The first four "Live the language" films shot in Paris, London,
Barcelona and Beijing were filmed during the summer of 2010 and
launched in November 2010. They weren't backed by any impressive media
budget, but became a big hit in the design blogosphere and in social
media. One year later, the films have won recognition in several
competitions and are still being talked about as groundbreaking
commercials. Millions of people have watched the films online and on
Twitter alone, they are still tweeted over 4000 times per month.
The three new films from Los Angeles, Vancouver and Sydney were filmed
during the summer of 2011 and launched in September 2011. Following the
same successful concept, the new films feature enhanced color graphics,
enhanced sound effects - and new vocabulary to learn.
Watch the films: http://www.ef.com/livethelanguage
Client: EF International Language Centers http://www.ef.com/livethelanguage
Production Company: Camp David Film AB http://www.campdavidfilm.se
Director: Gustav Johansson http://www.gustavjohansson.com
Director of Photography: Niklas Johansson http://www.niklasjohansson.com
Typography: Albin Holmqvist http://www.albinholmqvist.com
Visual Effects: Goodmotion http://www.goodmotion.se
Producer: Lolo Uggla
EF Project Manager: Mats Ulenius
Read more about the films and their creators on Vimeo: http://www.vimeo.com/groups/livethelanguage
The first round of "Live the language" films were among the finalists at
One Show Interactive, and awarded Silver by Ads of the World in
February 2011. Director Gustav Johansson was also selected for SHOOT
magazine's New Directors' Showcase featuring the films.
EF Education First, the world leader in international education, was
established in 1965 with the mission to break down the barriers in
language, culture and geography that divide us. EF specializes in
language schools, academic degrees, educational travel abroad and
cultural exchange. The company's study abroad division is called EF
International Language Centers.
SOURCE EF Education First Ltd.
For further information:
Mats Ulenius, Mats.firstname.lastname@example.org, +41-78-706-02-50