Educational media and digital technology a perfect fit for TVO



    TORONTO, Dec. 3 /CNW/ - TVO, a trusted provider of public educational
television for over 35 years, is well on its way to becoming an equally valued
source of unique, multi-platform digital media content. TVO is nearly a year
into an extensive technological transformation which includes a rebuild of its
Toronto-based studios to a fully digital HD-ready production facility, and an
ambitious introduction to a state of the art Digital Asset Management (DAM)
system.
    "Like all media organizations that are based on a broadcast model, TVO is
greatly interested in expanding our reach and our impact through digital
media," says Lisa de Wilde, Chief Executive Officer. "What sets TVO apart is
that we exist to serve the public good. Our job is to use our content assets
to empower people to be engaged citizens, and going digital enables us to
become more relevant and responsive to today's audiences."
    Backed by special government funding, TVO's digital rebuild reflects a
significant investment in equipment, training and business process
re-engineering to position the organization and its employees for success in
the digital future. TVO's new production studios, home to in-house programming
such as TVOKids, the online webcast Your Voice and The Agenda with Steve
Paikin, will be fully operational by early 2008. Augmented by state of the art
digital field cameras and post-production facilities, "we will in short order
be producing our content entirely in digital format," says de Wilde.
    Along with new production facilities, a key component of TVO's digital
strategy will be its ability to archive and manage digital content. As de
Wilde notes, "with Digital Asset Management capabilities, we will have the
ability to open up access to content from our vast media archives - consisting
of over 35 years of educational media - from both inside TVO, as well as to
users outside the organization." This digital archive will greatly simplify
searching, retrieving, re-versioning, translating and organizing all TVO
content. "Over the next 18 months, consumers will begin to be able to build
their own TVO 'experience' from our inventory of educational in-house content:
video clips, curriculum-based kids' web games and activities, research
articles - almost anything we've produced can be made available," says de
Wilde.
    In the meantime, TVO has begun actively pursuing new business development
opportunities to make its content accessible via alternative web-based
distribution channels. "Transforming TVO into a multi-platform digital media
organization will enable us to get our unique content to more people in more
ways, while strengthening our business model," says de Wilde.

    Background
    TVO Goes Digital

    TVO has been transforming its operations to a fully-digital production,
archiving and distribution facility. With this "Going Digital" strategy
underway, TVO has already achieved significant success in multi-platform
content distribution:

    
    -  With a view to testing new distribution and revenue models, TVO signed
       a revenue sharing agreement with QuickPlay Media in 2006, enabling TVO
       to offer TVOKids programs on mobile devices.

    -  TVO is among a small group of Canadian broadcasters participating in
       an IPTV (Internet Protocol TV) pilot project at the University of
       Waterloo, with INUK Networks.

    -  TVO has long been a leader in educational media, having pioneered the
       integration of broadcast and online content a decade ago with TVOKids
       and TVOKids.com. With more than 150 curriculum-based games and
       activities, TVOKids.com continues to be a trusted source of
       interactive learning for young minds.

    -  TVO is home to the first and only interactive online show for parents,
       Your Voice, webcast live every Tuesday afternoon or available for
       streaming 24-7 on TVOParents.com. Your Voice provides parents with
       unique access to world renowned experts in children's education
       issues.

    -  All of TVO's in-house programs for adults are available as Podcasts.
       Over the last year, the lecture-based series Big Ideas has
       consistently been among the top three Podcast downloads in the Higher
       Education category of iTunes.

    -  TVO's flagship show The Agenda with Steve Paikin offers a rich online
       resource centre at tvo.org to actively engage viewers in the complex
       current affairs issues of our time: featuring producer and citizen
       blogs, interactive viewer discussion forums, video, research, and
       supplementary downloadable resources.

    -  In partnership with Kensington Communications (the independent
       producer from whom TVO commissioned the documentary Diamond Road), we
       created Diamond Road Online, offering viewers an intense and immersive
       user-driven online exploration of the international diamond trade.
    

    About TVO: TVO is Ontario's public educational media organization and a
trusted source of interactive educational content that informs, inspires and
stimulates curiosity and thought. We are committed to empowering people to be
engaged citizens through educational media.




For further information:

For further information: Jill Javet, (416) 484-2630 (office), (416)
230-6869 (mobile), jjavet@tvo.org


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