EDS to Sponsor Nobel Prize Series



    
    Sponsorship to Include Assistance with Technology Requirements
    

    PLANO, Texas and STOCKHOLM, Sweden, March 21 /CNW/ -- EDS today announced
that it has signed a sponsorship agreement with Nobel Media to become a Global
Sponsor of the Nobel Prize Series, and with Nobel Web to become its Global
Technology Services Partner. The three-year agreement will enable EDS to apply
its technology expertise for the benefit of the Nobel Prize Series and the
organization's Web technologies, including supporting the development of
content on nobelprize.org, Nobel's award-winning website.
    
    (Photo: http://www.newscom.com/cgi-bin/prnh/20070321/CLW102 )
    
    "For the past 45 years, EDS has fostered innovation in the IT outsourcing
market," said Ron Rittenmeyer, EDS president and chief operating officer. "Our
clients expect us to provide innovation that drives their productivity. EDS is
proud to be associated with the ultimate in innovative thinking and academic
honor and excited about the potential of our new partnership."
    As part of this agreement, EDS will collaborate with Nobel Media and
Nobel Web to develop content and educational programs focused on increasing
understanding of the disciplines covered by the Nobel Prize. EDS will also
support the placement of Nobel Prize-related content on television networks,
with emphasis on increasing distribution and coverage.
    "Adding EDS as our Global Sponsor will allow the Nobel Prize Series to
focus on our core purposes and let an industry leader support our technology
strategy," stated Camilla Hylten-Cavallius, CEO of Nobel Media. "We look
forward to a strong partnership with EDS and welcome their expertise to help
us keep an eye on our future needs."
    The 2007 Nobel Prize Award Ceremony for Physiology or Medicine,
Literature, Chemistry, Physics, and for Economic Sciences in memory of Alfred
Nobel, will take place on December 10 in Stockholm, as it has since 1901. The
Nobel Peace Prize is presented on the same day in Oslo.
    The signing of the agreement between EDS and the Nobel Prize Series took
place yesterday at EDS' global headquarters. Ron Rittenmeyer, along with
Michael Boustridge (EDS vice president, global sales & marketing), Camilla
Hylten-Cavallius, Alf Lindberg (CEO of Nobel Web), and Adam Smith (Editor-in-
Chief of Nobel Web) were present for this important event.

    
    About EDS
    
    EDS (NYSE:   EDS) is a leading global technology services company
delivering business solutions to its clients.  EDS founded the information
technology outsourcing industry more than 40 years ago.  Today, EDS delivers a
broad portfolio of information technology and business process outsourcing
services to clients in the manufacturing, financial services, healthcare,
communications, energy, transportation, and consumer and retail industries and
to governments around the world.  Learn more at eds.com.

    
    About Nobel Media
    
    Nobel Media AB is the media company which owns, produces and develops new
media rights connected with the Nobel Prize.  Its main objectives are to
develop Nobel related programming through the Nobel Prize Series, increase
international distribution through traditional as well as new media formats,
and publish Nobel related materials.  In addition, Nobel Media produces the
Nobel Prize Concert, an annual event of the highest international standards.

    
    About Nobel Web
    
    Nobelprize.org, the official website of the Nobel Foundation, acts as the
online gateway to the Nobel Foundation's activities and hosts a unique
collection of archival material on all Nobel Prizes from their inception in
1901 to the present day. Currently receiving well over 30 million visitors a
year, Nobelprize.org aims to be the best source of information and educational
materials relating to the Nobel Prizes, and the site offers audio and video
interviews, articles and interactive games alongside coverage of the Prize
announcements and award ceremonies. Building on this deep base of resources
focused around every individual Nobel Prize, Nobelprize.org is now working to
offer extra levels of understanding, affording visitors a larger view of the
history of science and exhibiting each Prize within its broader context.

    
    CONTACT:
    Annabelle Baxter -- EDS Media Relations
    972 605 0978
    annabelle.baxter@eds.com

    




For further information:

For further information: Annabelle Baxter, EDS Media Relations, 
+1-972-605-0978, or annabelle.baxter@eds.com Web Site: http://www.eds.com    
             http://www.nobelprize.org

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