Eczema Awareness campaign helps take the itch out of winter



    OTTAWA, Sept. 9 /CNW Telbec/ - The Canadian Dermatology Association is
launching a national Eczema Awareness campaign beginning in September and
lasting through the dry winter skin season.
    The official campaign launch will take place on September 13 in Iqaluit,
Nunavut. Attending the event will be the Honourable Leona Aglukkaq, Nunavut
Minister of Health and Social Services, CDA President Dr Larry Warshawski, and
Dr. Robert Jackson of the Ottawa Dermatological Society (ODS). The reason for
the launch in Iqaluit is that the ODS will be holding an extraordinary meeting
on Baffin Island - the first medical specialist meeting ever held in Nunavut.
    Over six million Canadians (1 in 5) are affected by eczema (dermatitis)
and CDA's public education campaign is designed to provide eczema sufferers
(patients and family members) with important information on how to control and
manage the pain, discomfort and embarrassment of eczema.
    As the temperature drops outside it brings an increase in eczema triggers
like hot showers, wool sweaters and itchy, dry skin. The lower humidity causes
the skin to dry out faster.
    "Eczema is a common problem in the fall and winter months," advises
Dr. Larry Warshawski, president of the Canadian Dermatology Association. "With
lower humidity from indoor heating, the skin dries out and becomes irritated
faster. That's why winter and fall are critical times for patients to learn
how to treat and manage this condition."
    The campaign aims to dispel the myth that eczema is contagious, provide
information on how to treat and manage eczema, identify common types of eczema
and when patients need to see a dermatologist, create awareness of the social
and economic impact and emotional consequences of dealing with eczema.

    
    CDA's Eczema Public Education Materials:

    - Three Public Service Announcements for radio: <a href="http://www.dermatology.ca/media/news/audiofiles/Occupational-Eczema_e.mp3">Occupational Eczema PSA</a>,
      <a href="http://www.dermatology.ca/media/news/audiofiles/Eczema-Children_e.mp3">Pediatric Eczema PSA</a> and <a href="http://www.dermatology.ca/media/news/audiofiles/EczemaPSA_e.mp3">General Information PSA</a>

    - Eczema Brochure (in English, French and Inuktitut): available
      nationally at dermatologists' and health care professionals' offices as
      well as Public Health Centres in Nunavut, Nunavik and Nunatsiavut
      (Labrador)

    - CDA website, www.dermatology.ca: <a href="http://www.dermatology.ca/patients_public/info_patients/eczema/index.html">Eczema Information</a>, <a href="http://www.dermatology.ca/patients_public/info_patients/eczema/contact_derm.html">Contact Dermatitis</a>
      <a href="http://www.dermatology.ca/patients_public/info_patients/eczema/contact_derm.html">information sheet</a>, <a href="http://www.dermatology.ca/patients_public/info_patients/eczema/eczema_kids.html">Eczema in Children information sheet</a> and links to
      other online resources
    

    About CDA

    The Canadian Dermatology Association, founded in 1925, represents
Canadian dermatologists. The association exists to advance the science and art
of medicine and surgery related to the health of the skin, hair and nails;
provide continuing professional development for its members; support and
advance patient care; provide public education on sun protection and other
aspects of skin health; and promote a lifetime of healthier skin, hair and
nails.




For further information:

For further information: or to request an interview, please contact:
English Media Inquiries: Kristina Murray, (613) 738-1748, 1-800-267-3376, Ext.
222; French Media Inquiries: Michelle Albagli, (613) 738-1748, 1-800-267-3376,
Ext. 227, Cell (613) 762-5940

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Canadian Dermatology Association

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