Economic concerns keep Canadians in the kitchen



    TORONTO, June 25 /CNW/ - An unsteady economy coupled with rising food and
fuel prices is compelling North Americans to cook at home more and eat at
restaurants less often. This trend creates a great opportunity for homeowners
to invest in their kitchens and create a unique in-home entertaining
experience of their own.
    According to the Jenn-Air(R) Kitchen Design Forecast(*), a new study of
Registered Canadian Designers, consumers should consider investing in quality
appliances first and foremost. In fact, 40 per cent of registered interior
designers(*) recommend that their clients purchase appliances rather than other
kitchen design elements such as flooring, fixtures and countertops. Quality
appliances can really improve the cooking experience and increase the
enjoyment of the time spent in the kitchen.
    "Capturing clients' vision for their dream kitchen is about piecing
together several design elements to create a cohesive environment that is both
functional and stylish," says Alexandre Blazy, Montreal-based interior
designer and member of the Jenn-Air(R) Kitchen Design Team. "It's best to
invest in quality appliances like Jenn-Air brand suites that allow you to
prepare food and entertain in style."
    The survey also found that more than half (56 per cent) of registered
interior designers(*) across Canada are looking to new innovations in kitchen
appliances for kitchen renovation inspiration.
    "Kitchen appliances play a major role in kitchen design," says William
MacDonald, interior designer and member of the Jenn-Air(R) Kitchen Design
Team, "The floating glass kitchen suite from Jenn-Air(R) Home Appliances is a
great example of innovative appliance design as inspiration - its sleek
high-gloss surfaces stand out with distinct contrast and a sophisticated
look."
    Warm tones like bronze and copper will continue to be a colour trend in
the kitchen through 2008, but they're not the only colours being used.
Designers identified a wide range of colour inspiration for the kitchen this
year including greys, greens, red, blue and white.
    
    Other survey highlights indicated:
    -  The kitchen island is the focal point for kitchen design. Forty-two
       per cent of designers(*) predict that kitchens will be built around
       this central workstation.
    -  According to designers, many clients are looking for warm colour and
       finishes, like the Jenn-Air(R) Oiled Bronze kitchen suite, but the
       timeless and flexible look of stainless also remains popular.
    -  When asked to select the word or phrase most commonly used by clients
       to describe their kitchen, nearly half of designers (48 per cent)(*)
       said, "perfect for entertaining."
    

    Introducing new Jenn-Air.ca stylesociety(TM) web site

    The new Jenn-Air.ca stylesociety(TM) site provides consumers with a
glimpse inside the design inner-circle. As the headquarters for information
relevant to the style-conscious consumers looking for up-to-date design and
product information, the exciting new Jenn-Air.ca web site features advice
from top Canadian designers, as well as other up-and-coming design
professionals across the country. Visit the site for regular updates on design
trends, the latest design and technology advancements, as well as retailer
information to find the premium suite that best suits your style.

    (*) Based on independent survey, 2008.
    (R) Registered Trademark/(TM) Trademark of Jenn-Air U.S.A. Used under
    license in Canada.




For further information:

For further information: about the survey, the Jenn-Air(R) Kitchen
Design Team or the Jenn-Air(R) product line, please contact Rebecca Fair,
Harbinger, (416) 960-5100 x248, rfair@harbingerideas.com

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