- Global Challenge Offers Engineering Students and Professionals
Rare Opportunities to Bring Their Designs to the Marketplace
LONDON, Jan. 13 /CNW/ - Premier Farnell plc (LSE:pfl), the leading
multi-channel, high service distributor and its companies (Farnell, Newark,
Premier Electronics, Farnell-Newark CPC, and MCM), today announced that design
submissions for the international design competition, Live EDGE - Electronic
Design for the Global Environment will close on the 31st of January 2009.
Since the competition's launch in October 2008, design engineers, students and
academics from around the world have registered at http://www.live-edge.com to
submit designs for an innovative product that utilises electronic components
and has a positive impact on the environment. The majority of registrations to
date have come from India, the US and China.
A unique prize package will be awarded for both the student and
open/general competitions, which are running concurrently. The winner of each
competition will receive a $25,000 USD cash prize, plus a unique package of
support services valued at an additional $25,000 USD from experts in the
fields of design consultancy, marketing, legal and commerce, to drive the
winning designs towards production. In addition, three runner-ups in each
competition will receive $5,000 USD each.
"We are thrilled that the time to start judging the 2008 Live EDGE
competition is approaching and we look forward to yet again experiencing the
brilliance of our customers around the globe," said Harriet Green, Chief
Executive Officer of Premier Farnell plc. "Once again, Live EDGE will showcase
the most innovative designs from the global electronic design engineering
community. Last year's competition was a huge success. I look forward to
seeing this year's winners and helping to bring their designs to market."
Several of last year's Live EDGE winners have written blogs offering
advice to entrants and detailing their experiences. These blogs, a sample
entry, and complete details on the challenge are located at
http://www.live-edge.com. Live EDGE Design Challenge groups are also available
on Facebook and LinkedIn.
Electronics engineers, students and inventors around the world are
invited to submit designs for an innovative product that utilises electronic
components and has a positive impact on the environment.
Entries can be submitted between the 1 October 2008 and the 31 January
2009. Judging will start on the 1 February 2009 and winners will be announced
on the 2 of April 2009. The competition is open to anyone aged 18 or over.
The winning entrant for both the full-time student and the general/open
category will receive a cash prize of $25,000 USD as well as a design support
package valued at an additional $25,000 to move their design towards
production. The support package will include the services of an electronic
design consultancy to help develop the design to prototype stage, assistance
with legal matters and IP registration, some marketing and publicity, as well
as Premier Farnell's help in securing investment funding. The group will
actively market the end product to millions of customers globally through
their leading edge website, catalogue and direct marketing.
In addition, up to 3 entrants for the full-time student category and 3
entrants for the general/open category will be eligible for 'honourable
mentions', each receiving a cash prize of $5,000.
More information about Live EDGE is available at
About Premier Farnell
Premier Farnell plc (LSE:pfl) is a leading high service, multi-channel
distributor of electronic, and industrial products and specialist services
throughout Europe, the Americas and Asia Pacific. It goes to market with a
differentiated value proposition, world-class marketing, a stocked range of
450,000+ products, and access to 4,000,000 more items from 3,500 top
manufacturers. The company has group sales of GBP823.1m and over 4,100
While global in scope, Premier Farnell recognizes the individual needs of
each market and has continued to internationalize its model accordingly,
trading locally under different brand names. Its primary electronics
businesses trade as Farnell in the UK, India, Europe, Australia and New
Zealand, Newark in the US, Canada and Mexico, and Premier Electronics in
China. In Singapore, Malaysia, Hong Kong and Brazil the operation is known as
Premier Farnell has participated in the Business in the Community CR
Index for three years and has been one of the 'biggest improvers' in the index
in the last two years. The company is also a member of the FTSE4Good Index of
Corporate and Social Responsibility and has published its own Corporate Social
Responsibility report since 2002.
For more information visit the website at http://www.premierfarnell.com
For further information:
For further information: Jenny Peters, Head of Corporate Communication,
Premier Farnell plc, and Asia, Tel: +44-(0)207-851-4102, Email:
firstname.lastname@example.org, Web: http://www.premierfarnell.com; Janice
Fleisher, PR & Communications Manager, Newark, The Americas, Tel: (773)
907-5941, Email: email@example.com; Jonathan Roberts, Account Director,
Pinnacle Marketing Communications Ltd, Tel: +44-(0)-208-869-9339, Email:
firstname.lastname@example.org, Web: http://www.pinnaclemarcom.com; Quintin
Komaromy, Head of Commercial Marketing, Farnell, Europe, Tel:
+44-(0)133-87-5304, Email: email@example.com