Eat well, save more with Loblaw



    Over a THOUSAND NEW PRICES have been checked, lowered and locked on items
    customers buy the most

    TORONTO, July 29 /CNW/ - For any discerning shopper, value remains
important - especially when it comes to spending hard-earned dollars. Now,
more than a thousand prices on items customers buy most at Zehrs, Fortinos,
Loblaws, Loblaw Great Food and Your Independent Grocer locations in Ontario.
In addition to the already low prices at Real Canadian Superstore and Loblaw
Superstore consumers will continue to see lower prices on even more items.
    "Loblaw knows that customers want and deserve value whenever they shop,"
says Inge van den Berg, V.P. Public Affairs, Loblaw Companies Ltd. "To us,
that means providing the same broad selection and high-quality service our
customers trust, combined with great pricing so they can eat well while saving
more."
    Loblaw comparison shops weekly tens of thousands of items to ensure they
offer the best prices to consumers. Loblaw strives to offer key items on the
everyday shopping list at great value and for shoppers, this means not having
to compromise on quality.
    "Shopping for our families is something we all must do, and time is
money," said Cathie Mostowyk, value expert and president of the Shoestring
Shopping Guide. "With Loblaw's new lowered prices, shoppers will find
incredible value on grocery essentials - extremely positive news for today's
families who will shop better knowing they'll always get value for the dollars
they spend."

    Eat Well, Save More!
    --------------------
    Beginning July, Ontario shoppers can expect lower prices on popular
items, including:

    
    Kraft Miracle Whip (950 ml)             Was $3.99           Now $2.99(*)

    Smucker's Jam (310-500 ml) or
    Kraft Peanut Butter (750 g/1kg)         Was $3.59           Now $2.99(*)

    President's Choice Spring Water
    (12x500 ml)                             Was $2.99           Now $1.99(*)

    Christie Thinsations (126-144 g)        Was $2.99           Now $1.99(*)

    Ruffles Potato Chips, Doritos or
    Tostitos (400-440 g)                    Was $3.99           Now $3.49(*)

    (*) Prices will vary from store to store and are subject to change
    

    For more information about Loblaw or its range of products, please visit
www.loblaw.ca or www.pc.ca.

    About Loblaw Companies Limited

    Loblaw Companies Limited is Canada's largest food distributor and a
leading provider of general merchandise, drugstore and financial products and
services. Through its various operating banners, Loblaw is committed to
providing Canadians with a one-stop destination in meeting their food and
everyday household needs. This goal is pursued through a portfolio of store
formats across the country. It also offers one of Canada's strongest control
label programs, including the unique President's Choice(R) and no name(R)
brands. Loblaw is one of the largest private-sector employers in Canada,
employing over 140,000 full-time and part-time employees.





For further information:

For further information: or to arrange an interview with a spokesperson,
please contact: Diane Sidik: (416) 847-1316, diane.sidik@mslpr.ca; Natalie
Little: (416) 847-1318, natalie.little@mslpr.ca, Manning Selvage & Lee (MS&L)


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