EA Helps Digital Media Masters Students Go Back to School



    Students Receive $20,000(1) Each to Attend First of Its Kind Program in
Canada

    VANCOUVER, CANADA, September 26 /CNW/ - Electronic Arts Inc.
(NASDAQ:  ERTS) has revealed the three talented students chosen to receive
EA-sponsored scholarships to the new Masters of Digital Media (MDM) Program at
Great Northern Way Campus in Vancouver.

    Matt Jenkins of Langley, B.C., Tarek El-Eryan of Surrey, B.C. and Karthik
Venkateshan of Karnataka, India are among 35 students enrolled in the
inaugural year of the MDM Program. All three will receive $20,000 (Cdn) from
EA to attend the 20-month masters program designed to teach students the
professional skills required to be effective creators, practitioners, and
senior managers in the digital media industry. The degree, which is unique in
Canada and one of a few offered in the world, is accredited by Vancouver's
four major post secondary institutions: University of British Columbia, Simon
Fraser University, Emily Carr Institute of Art + Design, and the British
Columbia Institute of Technology. These four partner institutions form the
Great Northern Way Campus.

    "We see this as an excellent investment in the future of digital
entertainment and education," said Evaleen Jaager Roy, EA's Vice President,
Global Talent Planning and Community Relations. "By providing today's students
with the skills and knowledge they will need to push technology and
entertainment forward, we're developing the next generation of high-level
gaming designers and visionary thinkers in what will be one of the 21st
century's primary entertainment mediums."

    The scholarships were awarded based on academic achievements and work
experience, as well as whether the candidates seemed likely to fit in and be a
success at EA in the future, both during internships and after they finished
the MDM Program. Although the three recipients come from different educational
backgrounds -- ranging from the sciences and humanities to engineering -- and
plan to specialize in different areas of the digital media industry, they
share a passion for digital entertainment and a desire to push the boundaries
and bring about a new way of thinking to the industry.

    The scholarship money is part of the $1 million (Cdn) grant to the MDM
Program that was announced by EA earlier this year, which includes an
endowment and numerous scholarships. In addition to the scholarships and paid
internships at the company's development studios, EA will provide mentoring
programs and supply teachers/lecturers from its executive ranks.

    EA's support of the Masters of Digital Media Program is part of the
company's global educational and talent development efforts. "Our goal is to
help create an innovative educational environment that will lure talented
people from across North America and around the world to the Great Northern
Way Campus and establish British Columbia as a global leader in digital
entertainment education," said Jaager Roy.

    As part of its ongoing commitment to supporting education and game
development in Vancouver, EA recently awarded a $25,000 (Cdn) Game Design
Scholarship for one student to attend a year at Vancouver Film School. The
company also held its annual Reveal Art Competition in May, awarding a total
of $50,000 (Cdn) to Canadian students displaying excellence in digital
animation.

    As the world's leading interactive entertainment software company and
developer of the FIFA Soccer, Need for Speed(TM), NBA LIVE, and NHL(R)
videogame franchises as well as several new titles in development, EA employs
more than 2,000 talented game makers in Canada and has development studios
located in Vancouver, Burnaby and Montreal.

    (1) - Dollars are listed in Canadian funds.

    About Electronic Arts

    Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded in
1982, the company develops, publishes, and distributes interactive software
worldwide for video game systems, personal computers, cellular handsets and
the Internet. Electronic Arts markets its products under four brand names: EA
SPORTS(TM), EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2007, EA posted
revenue of $3.09 billion and had 24 titles that sold more than one million
copies. EA's homepage and online game site is www.ea.com. More information
about EA's products and full text of press releases can be found on the
Internet at http://info.ea.com.

    Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO and Need for Speed
are trademarks or registered trademarks of Electronic Arts Inc. in the U.S.
and/or other countries. NBA, NHL and FIFA are trademarks of their respective
owners and are used with permission.

    About the Masters of Digital Media (MDM) Program

    The MDM Program is an innovative, full time professional graduate degree
program offering students team-based experiences focused on project learning
in close collaboration with the international games and digital media
industry. The Industry Affiliate Program, an exciting component to the MDM
Program, promotes industry and academic collaboration by connecting business
with students, faculty and researchers.

    The MDM Program is housed in the Centre for Digital Media at the Great
Northern Way Campus (GNWC) in Vancouver, Canada. GNWC is a visionary,
world-class educational partnership between the University of British
Columbia, Simon Fraser University, Emily Carr Institute of Art + Design and
British Columbia Institute of Technology. The MDM Graduate Degree bears the
seals of the four academic partners. This collaboration-focused campus sets
new standards for post-secondary and graduate education.




For further information:

For further information: EA Canada David Tinson, 604-456-5167
dtinson@ea.com or For EA Canada Erin Gawne, 604-742-4253 egawne@hoggan.com

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