MONTREAL & BEIJING, CHINA, April 2 /CNW/ - Dynasty Gaming Inc. (TSXV:
"DNY"; OTCBB: "DYNFF") today announced the signing of a joint venture
agreement with China's NextMart Inc. for the creation of a powerful new brand,
in the form of a highly profiled e-commerce website, that will focus primarily
on China's approximately 200 million young urban males and females aged 18 to
Dynasty chief executive Albert Barbusci stated, "This universe of young
urban adults represents our ideal demographic. It comprises people who are
currently spending over $7 billion annually on entertainment and
non-essentials, and who represent 90 percent of China's total broadband
subscribers. By jointly creating this powerful brand, we will participate in
the benefits associated with a tightly controlled website, the management of
user data, and the marketing and promotion of our online Mahjong and other
Asian games. This audience, often acknowledged as potentially the most
powerful universe of consumers in the world, will provide enormous traction
for our online Mahjong and other gaming products."
Many of China's young urban males and females have adopted for themselves
the American nickname "Bobos", a derivative of bourgeois bohemian. Under the
banner of Bobo Media, the new brand will be promoted through YUMales, an
e-commerce site that will be promoted as 'the Internet for young men'. It will
feature XSTV, a popular and highly successful extreme sports brand and
television program that has won numerous industry awards, including Emmy
nominations, as well as having achieved some of the highest U.S. audience
ratings for an extreme sports show. In addition to its already large following
of young males, many young urban females are expected to be attracted as a
result of the keenness of females to chat with extreme sports enthusiasts who
post their video clips on the YUM site. Dynasty's Mahjong and other electronic
games, together with a loyalty program through which points can be earned,
will be a major feature of the YUM site.
Barbusci added, "Creating a specialized and controlled vertical that
showcases our online games is a very significant first step but there are
others that will follow, such as the sale of advertising. The opportunities
available to us for gaining market dominance and financial returns through the
creation of this brand are almost unlimited."
Dr. Bruno Wu, chief executive of NextMart's parent company, Sun Media
Investment Holdings Ltd., stated, "This agreement allows us to do what we do
best: develop very sizeable online communities for targeted audiences as a
means of providing in-demand products and services from which revenues will be
generated. The creation of a powerful and dynamic e-commerce site, targeting
China's population of 18 to 25 year old urban males and females, will provide
our respective organizations with a platform for reaching a universe of people
keen to make their own decisions and to follow their own ideas. This
demographic represents the new China; it is made up of many people who embrace
the late Deng Xiaoping's proclamation that "to get rich is glorious". Through
a combination of our brand building skills and Dynasty's marketing and gaming
expertise, we can play a role in the realization of that proclamation."
The TSX Venture Exchange has in no way passed upon the merits of the
proposed transaction and has neither approved nor disapproved of the contents
of this news release.
This press release contains certain forward-looking statements with
respect to the Corporation. These forward-looking statements, by their nature,
involve risks and uncertainties that could cause actual results to differ
materially from those contemplated. We consider the assumptions on which these
forward-looking statements are based to be reasonable, but caution the reader
that these assumptions regarding future events, many of which are beyond our
control, may ultimately prove to be incorrect.
About Dynasty Gaming Inc.
In cooperation with Beijing-based 95Joy, Dynasty Gaming, through its
wholly-owned subsidiaries, is aggressively pursuing agreements with major
companies in the People's Republic of China for the development, marketing and
distribution of government-approved online applications for its proprietary
Mahjong software. Success to date includes the establishment of a relationship
with Beijing Junnet Online E-Commerce Limited (www.junnet.cn), one of the
largest prepaid card distributors in China, for the marketing and distribution
of prepaid cards for accessing a play-for-points version of Mahjong on sites
in China. Dynasty has also entered into a partnership with Sohu.com Inc.
(www.sohu.com), one of China's most widely used interactive online sources for
information, entertainment and communications incorporating a leading portal
with more than 100 million registered users.
Dynasty's relationship with Sun Media Investment Holdings Ltd.
(www.chinasunmedia.com), China's largest privately owned multi-media provider,
represents a powerful channel through which to create enhanced awareness of an
online version of Mahjong, a national sport in China. Agreements also exist
with Betex (www.betexgroup.plc.uk) covering sports lotteries and SSI
(www.sino.com) covering welfare lotteries, which further expand the range of
distribution channels through which Dynasty-sourced content will be marketed
and managed in China. An agreement with Las Vegas From Home.com Entertainment
Inc. (www.lvfh.com) allows Dynasty to provide all of its marketing channel
partners with its own Mahjong game together with LVFH's full suite of popular
Asian-style specialty games. Commencement of multi-site online play of Mahjong
in China is expected to begin in April, 2007. Competition for seats at a World
Cup of Mahjong event, scheduled for June 2007 in Macau, PRC, will serve as an
incentive for a large universe of players.
Dynasty Gaming's 92.1 million common shares, issued and outstanding, are
widely held by Canadian and U.S. investors. Full information on Dynasty Gaming
can be found at www.dynastygaming.com and on SEDAR (www.sedar.com) under
Dynasty Gaming Inc.
About NextMart Inc.
NextMart is an online trade media and merchant company that builds
direct-buyer communities and services them with digital media offerings,
online exhibitions and customer loyalty programs. NextMart also builds
e-enabled distribution systems, transaction platforms and business communities
in fast-growing Chinese vertical markets, connecting buyers and sellers with a
suite of turnkey digital media, e-commerce and information management
solutions. Companies leverage NextMart's web-based business media communities
to access vital industrial intelligence and forge trading relationships with
suppliers and buyers that promote cost efficiencies and increased distribution
reach. To learn more, please visit www.sunnewmedia.net.
For further information:
For further information: Dynasty Gaming Inc. Albert Barbusci,
514-288-0900 Ext. 224 or Alliance Advisors, LLC Thomas Walsh, 646-415-8321 or
Sun Media Investment Hldg. Frederic Thenault email@example.com