Duran Duran to Perform at the European Launch of BELVEDERE PRODUCT(RED)(TM)

LONDON, May 12 /CNW/ - The creme de la creme of the entertainment and film industry are set to join Duran Duran at the Cannes Film Festival for an unforgettable evening at the legendary VIP ROOM to celebrate the European launch of (BELVEDERE)(RED).


(Photo: http://www.newscom.com/cgi-bin/prnh/20110512/454045 )

Following in the footsteps of music icons Debbie Harry and Grace Jones, the Grammy award-winning group will entertain Cannes revellers with a memorable performance.

The Cannes Film Festival is renowned as the world's most glamorous film festival and will be the setting for the European launch of Belvedere's exciting collaboration with (RED)(TM) - a new special edition bottle to help raise funds for the Global Fund, the world's leading financer of programs to fight AIDS, Tuberculosis and Malaria(TM).

This exciting collaboration will see the introduction of a (BELVEDERE)(RED) Special Edition Bottle in late Summer 2011. Both (RED) and Belvedere Vodka are unanimous in their objective to empower global consumers to help eliminate HIV/AIDS.

Guests will gather at VIP ROOM to toast the launch with classic Belvedere cocktails and enjoy a set from one of the world's most successful bands Charles Gibb, President Belvedere and Millennium Imports states "Belvedere Vodka is delighted to join (RED) in the fight against AIDS by helping to raise funds generated from the global sales of (BELVEDERE)(RED) Special Edition Bottle. As one of the world's leading spirit brands, we are in a unique position to harness the power of our customers to benefit the millions of people who are at risk, or are living, with HIV. We want to raise consumer awareness and incite more global action to eliminate AIDS in Africa. Our message is simple - (PRODUCT)(RED) helps saves lives."

"(RED) harnesses the collective power of consumers and business to fight HIV/AIDS, so we are delighted to add the (BELVEDERE)(RED) Special Edition Bottle to our existing (PRODUCT)(RED)(TM) portfolio of products and services," says Seb Bishop, CEO, (RED)(TM) International.

Photo:

http://www.newscom.com/cgi-bin/prnh/20110512/454045

SOURCE Belvedere Vodka

For further information:

Zara Swift or Guy Pewsey at Mission: Email: zara@thisismission.com or guyp@thisismission.com, Tel: +44-20-7845-7800

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