Dubailand and HIT Entertainment Strike Strategic Alliance, Create World's First 'Little Big Club' Attraction in Global Village



    - Theme Park to be Designed Around the Global Popular Characters Barney,
    Pingu, Bob the Builder and Thomas & Friends

    DUBAI, Feb. 21 /CNW/ - Dubailand, a member of Tatweer, today announced it
has formed a strategic alliance with UK-based HIT Entertainment, one of the
world's leading independent children's entertainment producers and rights
owners, to develop a diverse portfolio of family entertainment projects in
Global Village at DUBAILAND(R), the world's biggest tourism, leisure and
entertainment destination.
    (Photo: http://www.newscom.com/cgi-bin/prnh/20080221/294283)
    The highlight of the alliance will be the creation of the world's first
HIT Entertainment 'Little Big Club' in Dubai. The 25,000 sq ft indoor/outdoor
project represents a multi-million AED investment within the permanent Global
Village which is set to open its doors in the last quarter of 2008.
    The venture will offer young children and their families a unique, fully
immersive, secure and interactive experience. The 'Little Big Club' is
designed around the globally popular characters Barney, Pingu, Bob the Builder
and Thomas & Friends with themed rides and indoor and outdoor play-centres.
The 'Little Big Club' will also feature party and educational function spaces
and a theatre that will present mini live shows as well as screening the most
popular television shows produced by HIT Entertainment as well as first run
productions.
    Mohammed Al Habbai, CEO of Dubailand, said: "The alliance with HIT
Entertainment is a continuation of our strategy of bringing the world's most
prestigious names in the leisure and entertainment industries to DUBAILAND(R).
Hit Entertainment joins an illustrious portfolio of Tatweer-owned investments
formed by BAWADI, The Tiger Woods Dubai, Universal Studios DUBAILAND(R) and
Dreamworks Animation Park, in addition to DUBAILAND(R) itself and the Global
Village."
    Bruce Steinberg, Chief Executive Officer, HIT Entertainment said: "We are
thrilled to be launching the world's first HIT Entertainment 'Little Big Club'
attraction in Dubai and view it as a tremendous opportunity to be working with
Dubailand, a world class development company.
    "Barney, Pingu, Bob the Builder and Thomas & Friends are brands that are
loved by children and trusted by parents. With the launch of our new 'Little
Big Club', children and families will be able to experience their favourite
brands in a new and unique way. This project represents an important strategic
direction for the company and ushers in a new era for our live events and
attractions business."
    Abdul Redha Bin Redha, CEO, Global Village said: "HIT Entertainment will
significantly contribute to the reputation of the Global Village brand. As one
of the world's leading independent children's entertainment producers and
rights owners, the addition of the HIT Entertainment 'Little Big Club' will
add significant value to our offering, providing an enhanced experience to all
Global Village guests."
    Dubailand and HIT Entertainment will also work together to develop new
concepts, including live shows and a diverse mix of music and entertainment,
themed restaurants and retail outlets that will be open all year round,
providing unique experiences to Global Village visitors.
    The HIT Entertainment 'Little Big Club' in the Global Village at
DUBAILAND(R) will be brought to life by RMA Ltd, the UK-based theme park
designers. RMA will design the park layout, rides and project-manage all
architectural, scenic and technical aspects of the club.
    RMA has extensive experience in production, design and construction of
themed attractions with a portfolio that includes Cadbury's Story, the Jorvik
in York, Drusilla's Park in East Sussex and the exciting new Thomas Land in
the UK, set to open at Drayton Manor Park in March 2008.
    DUBAILAND(R), a three billion sq ft development, includes several other
projects that are under advanced stages of implementation such as Dubai Sports
City, Motor City, Falcon City, Dubai Heritage Vision, and Al Barari. The Polo
and Equestrian Club and City of Arabia are currently in the initial stages of
infrastructure work.

    About HIT Entertainment

    HIT Entertainment, owned by private equity investment group Apax Partners
since June 2005, is one of the world's leading independent children's
entertainment producers and rights-owners. HIT's portfolio includes
properties, such as Barney, Bob the Builder(TM), Thomas & Friends(TM),
Pingu(TM), Fireman Sam(TM), and Angelina Ballerina(TM). HIT acts as a
representative for The Wiggles(R) in the UK, US and Canada and as worldwide
representative for The Jim Henson Company's library of classic family brands.
HIT also owns the Guinness World Records(TM) publishing and television
property. Launched in 1989, HIT's lines of business span television and video
production (including studios in the US and the UK), publishing, consumer
products licensing and live events. With a catalogue of more than 1,000 hours
of young children's programming, HIT sells its shows to more than
240 countries worldwide, in more than 40 different languages and has
operations in the UK, US, Canada, Hong Kong and Japan. In 2005, the Company
joined Comcast Corporation, PBS and Sesame Workshop to launch PBS KIDS
SproutSM, a 24-hour digital cable channel and VOD service for preschoolers.
For more information, visit http://www.hitentertainment.com.

    About DUBAILAND(R)

    DUBAILAND(R), a member of Tatweer, is the world's biggest tourism,
leisure and entertainment project, catering to the needs of the entire family.
The unique 3 billion sq. ft. development has been designed to catalyze the
position of Dubai as an international hub of family tourism, appealing to
tourist segments across genders, age group, world regions and activity
preferences. DUBAILAND(R) is projected to attract millions of tourists
annually from around the world.
    The diverse projects under DUBAILAND(R) include theme parks, eco-tourism
projects, shopping malls, restaurants and residential units that are being
developed by UAE, GCC and international investors.
    A product of extraordinary vision, DUBAILAND(R) will be an attractive
place to 'live, work and play' for the emirate's growing population, both as a
leisure destination and an appropriate setting for business and entertainment
development.

    About Tatweer:

    Launched in December 2005, Tatweer is one of the region's most dynamic
enterprises and a member of Dubai Holding. Comprising 10 market-leading
brands, it oversees an ambitious business development plan. Its current
portfolio is divided into Energy & Healthcare, Tourism & Entertainment, and
Industry & Real Estate offerings. Its entities include Dubai Healthcare City,
the region's hub for world-class quality healthcare services; Mizin, one of
the most advanced real estate companies in the region; Universal City
Dubailand, the 22 million sq ft development, featuring Universal Studios
Dubailand as its centerpiece; "The Tiger Woods - Dubai", an exclusive golf
community that will include the first Tiger Woods designed golf course;
Dubailand, one of the biggest leisure, entertainment and tourism destinations
in the Middle East; Dubai Industrial City, an industrial township to develop
Dubai as a leading manufacturing hub; Bawadi, the world's leading hospitality
and entertainment project hosting 51 luxury hotels and more than 60,000 hotel
rooms; Dubai Energy, investing in regional and global energy opportunities and
building a diversified investment portfolio; Dubai Mercantile Exchange, the
first energy futures exchange in the Middle East set up in partnership with
the New York Mercantile Exchange and Global Village, a premier family
destination for culture, entertainment, cuisine and commerce.
    Tatweer's entities continue to consolidate a group of life-improving
industries in addition to pioneering joint venture initiatives with leading
global conglomerates. They continuously strive for world-class performance,
while implementing leadership development to drive and sustain business
excellence, quality and high performance.





For further information:

For further information: HIT Entertainment, Nicole Price, Direct:
+44(0)20-75543613, Mobile: +44(0)7891-934488, Email:
nprice@hitentertainment.com; Tatweer/DUBAILAND(R) PR Agency: Aseel Nihad,
Senior Account Executive, Jiwin the Public Relations Arm, Of Dubai Press Club,
Phone: +971-4-3613584, Email: aseel.nihad@Jiwin.ae

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