IKEA Recognizes Environmentally Conscious Customers with Two Designated
Parking Spots at All 11 Locations
TORONTO, May 11 /CNW/ - IKEA is rewarding customers who drive hybrid and
fuel efficient vehicles with preferred Green Parking spaces. Rolling out at
the end of May at all 11 IKEA stores across the country, two parking spaces in
each lot will be designated as Green.
IKEA Canada welcomes all drivers of hybrid cars and fuel efficient
vehicles recognized by the recent Federal government's tax relief incentive
(cars that use less than 6.5L of gas per 100km) to take advantage of IKEA's
Green Parking spaces.
"This initiative is just one part of IKEA's overall environmental
commitment to finding business solutions that have an overall positive impact
on the people and areas we have stores," says Debbie McDowell, Corporate
Communications Manager for IKEA Canada. "Our customers who drive hybrid and
fuel efficient cars are helping us realize this approach and we are very
excited to reward them for their commitment to the environment with preferred
parking and a more convenient shopping experience."
The 22 spots (two at each location) will be located directly after the
handicapped and family parking near the entrance of the IKEA store. Drivers
will recognize the preferred spaces by the Green signage, both on the ground
and at eye level. Depending on the response from customers, and as the trend
towards hybrid vehicles grows, more green parking spaces may be added.
IKEA is committed to long term sustainability, particularly in terms of
transportation. All stores are located close to public transit for both
co-workers and customers. However, as a destination shopping location that is
typically reached by car, IKEA is rewarding customers who are doing their part
for the environment and recognizing the growing trend towards hybrid vehicle
purchases in Canada.
IKEA's commitment to the environment and smart distribution processes
have resulted in ongoing global initiatives that are central to the IKEA way
of serving customers. Some of these initiatives include:
Shuttle Bus Services - IKEA has three different shuttle bus routes
servicing stores in Richmond, British Columbia, and the North York and
Etobicoke locations in Ontario. The service has been set up adjacent to
central public transit hubs for the convenience of customers.
Anti-Idling Policies - IKEA's anti-idling policy is observed at each
location for customers loading their cars in the pick up zone. "Be Green"
parking signs are visible at all loading areas.
Efficient Transportation - Cost efficient transportation plays an
important role in maintaining IKEA's low price. IKEA aims to minimize the
route from supplier to customer, with as little effect on the environment as
possible. The company is always working to improve packing to increase fill
rates of its containers, which decreases the number of trips needed to
Doing It Right From the Start - The majority of IKEA furniture is
distributed in flat packs, enabling larger quantities to be transported with
less impact on the environment. With this in mind, IKEA designers are always
searching for smart solutions for assembling and packaging product. For
example, the HELMER chest of drawers is completely flat packed, increasing the
number of products on the pallets used for shipping from six to 39, reducing
CO2 emissions by 79 per cent.
IKEA is a leading home furnishings retailer with 237 stores in
34 countries worldwide, which are visited by 458 million people every year.
IKEA Canada has 11 stores which are visited by 23 million people every year.
Founded in 1943, IKEA's business philosophy is to offer a wide range of
products of good design and function at prices so low, the majority of people
can afford them. More information is available on IKEA at www.IKEA.ca.
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
the CNW Photo Network and archived at http://photos.newswire.ca.
Additional archived images are also available on the CNW Photo Archive
website at http://photos.newswire.ca. Images are free to accredited
members of the media/
For further information:
For further information: Debbie McDowell, Corporate Communications
Manager, IKEA Canada, (905) 637-9440 x 267, firstname.lastname@example.org;
Stacey Flowers, Cohn & Wolfe, (416) 924-5700 x 4073,