Driven to help sick kids: Victory Lap Charity Program kicks into high gear with 100-stop tour and $350,000 donation objective



    Racers Tagliani and Ranger are co-ambassadors for cross-Canada
    fund-raiser

    TORONTO, April 27 /CNW Telbec/ - The Victory Lap Charity Program, which
raises funds for sick kids in 14 Canadian hospitals affiliated with Children's
Miracle Network, is on track for a banner year with stops at an unprecedented
100 Wal-Mart stores across Canada in pursuit of its $350,000 donation
objective.
    Entering its fifth edition, the tour begins in Etobicoke, Ontario, on
April 28 and makes its way through seven provinces before crossing the finish
line in Guelph, Ontario, on August 30. In 2006, the tour collected some
$209,000, which surpassed the amount raised in the previous three years
combined.
    The Tour is supported by Procter & Gamble and Wal-Mart Canada, in
partnership with Tide, Folgers, Kellogg's, Kodak, Duracell, Gillette,
Pringles, Old Spice, Coca-Cola, Jig-A-Loo, George(TM) and Fido. Champ Car
World Series driver Alex Tagliani has joined fellow Canadian racer Andrew
Ranger of the NASCAR Canada series, as a co-ambassador for the 2007 program.
    There will be something for everyone when the Victory Lap Tour sets up on
the premises of Wal-Mart stores. The event features exclusive displays,
product samples and giveaways, an opportunity to view a full-size replica of a
Champ Car and a chance to actually feel what it's like to be inside a race car
by trying out the on-site racing simulator.
    "I've heard a lot about the great work the Victory Lap program does in
support of Children's Miracle Network, so I'm really delighted to be
personally involved in the 2007 edition," said Tagliani, an eight-year Champ
Car veteran and a leading contender for the series championship. "I'm
especially looking forward to spending some time with the kids and their
families at the track, when we have a special day for them at the Canadian
events on the schedule."
    The Canadian races on the Champ Car schedule are July 1 at
Mont-Tremblant, July 8 in Toronto, and July 22 in Edmonton. A special
ticket-sales campaign is being planned for the Toronto and Edmonton events, as
well as the Trois-Rivières race weekend, with proceeds to be added to the
Victory Lap funds.
    "The public response to the Victory Lap Tour has been absolutely
wonderful, and through their support and that of our partners, we have been
able to generate much-welcomed funds for Children's Miracle Network," said
Frank Morin of Wal-Mart Canada. "Victory Lap has gained considerable momentum
over the last four years, and this has served to fuel our enthusiasm as we
pursue the ambitious goals we have set for the 2007 edition."
    John Hartman, Chief Operating Officer, Canada, for Children's Miracle
Network, said the funds raised by the Victory Lap program help in a number of
ways.
    "Victory Lap is truly an outstanding program, one that is of significant
support in our efforts to provide care for and enhance the lives of sick
children," he stated. "This collective effort inspires hope and brings joy to
a lot of kids who are in need, and for that we are exceedingly grateful."

    About Children's Miracle Network

    Children's Miracle Network - the alliance of premier hospitals for
children - is a non-profit organization dedicated to saving and improving the
lives of children by raising funds for children's hospitals across North
America. Each year the 170 Children's Miracle Network hospitals provide the
finest medical care, life-saving research and preventative education to help
millions of kids overcome diseases and injuries of every kind. To learn more
go to www.childrensmiraclenetwork.ca.

    About Wal-Mart Canada

    Established in 1994 and headquartered in Mississauga, Ontario, Wal-Mart
Canada operates one of the strongest community involvement programs in Canada
under the Wal-Mart "Good Works" banner. Every week Wal-Mart Canada raises and
donates more than $290,000 to Canadian charities and last year alone
contributed more than $15 million to causes across Canada. Over the past 12
years the company has contributed more than $50 million to Canadian charities
and organizations in need.

    About P&G

    Three billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers(R), Tide(R), Always(R),
Pantene(R), Mach3(R), Bounty(R), Pringles(R), Swiffer(R), Folgers(R),
Charmin(R), Downy(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R),
Olay(R), Clairol Nice 'n Easy(R), Herbal Essences(R), Head & Shoulders(R),
Gillette(R) and Braun(R). The P&G community consists of almost 140,000
employees working in over 80 countries worldwide. P&G is the leading consumer
products companies in Canada with over $2.7 billion in annual sales. Please
visit www.pgcanada.ca for the latest news and in-depth information about P&G
Canada and its brands.




For further information:

For further information: François Légaré, Torchia Communications, (514)
288-8290, ext. 222, francois@torchiacom.com; Rachelle Khalaf, Torchia
Commmunications, (416) 341-9929, ext. 225, rachelle@torchiacom.com


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