Drive Straight 18th Annual Charity Golf Tournament

TORONTO, June 20, 2012 /CNW/ - Deliberately timed to coincide with the onset of summer, Drive Straight® 18 will raise funds for the efforts of arrive alive DRIVE SOBER and will also raise awareness to prevent impaired driving with summer underway.

According to Ontario's latest data (http://www.mto.gov.on.ca/english/safety/orsar/orsar09/index.shtml), impaired driving fatalities and injuries have been going down. Events like Drive Straight deserve at least part of the credit for those improvements. Since 2002, summer students from arrive alive DRIVE SOBER attend other golf tournaments throughout the summer, either in person or with materials and program components.

This year, Drive Straight linked to two new PSAs via activities at golf holes; highlighting Jose Calderon (#8): http://www.youtube.com/watch?v=WlinyDeBvJo&list=UUhQBZ5Fm9-2I7-cckyPMeQA&index=3&feature=plcp and Rob Rainford who recorded a special summer focussed home hosting message earlier this year in Toronto: http://www.youtube.com/watch?v=i4H-nKOA2mE&list=UUhQBZ5Fm9-2I7-cckyPMeQA&index=1&feature=plcp

"Drive Straight 18 promises to be a great event and will inspire many of our partners and colleagues for their own efforts locally", notes Anne Leonard, Executive Director, "and after all these (24) years it is rewarding to see our programs grow and reap such good results."

We gratefully acknowledge corporate sponsors:
DIAGEO Canada
Labatt Breweries of Canada
Molson Coors Canada
Smart Serve Ontario
Yamaha Motors of Canada

SOURCE arrive alive DRIVE SOBER

For further information:

Anne Leonard, 416-578-4829; @drivesober;  #drivestraight


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