DreamWorks Animation SKG Announces Exclusive Licensing Relationship With Mattel, Inc. on 'Kung Fu Panda'



    GLENDALE, Calif., June 19 /CNW/ -- DreamWorks Animation SKG (NYSE:   DWA)
and Mattel, Inc. (NYSE:   MAT) have entered into an exclusive licensing
arrangement on DreamWorks Animation's June 2008 release, "Kung Fu Panda," with
Mattel serving as the worldwide master toy licensee for the film. The deal is
the first such partnership between the leading animation studio and the
world's premier toy company.  The announcement was made last evening at
DreamWorks Animation's Consumer Products division launch party for "Kung Fu
Panda" in New York City, one day before the opening of the Licensing
International Expo 2007.
    Mattel will be creating a wide range of products across multiple
categories of action figures, games, plush and role play for the forthcoming
release.  Mattel is the No. 1 toy company in the world and also includes the
Fisher-Price and Radica Brands in its Mattel Brands portfolio.  DreamWorks
Animation's latest release, "Shrek the Third," continues to score in theaters
around the world, as one of the biggest hits of the summer.
    DreamWorks Animation's Head of Worldwide Consumer Products Kerry Phelan
commented, "We are thrilled to be working with Mattel, and consider it a truly
collaborative and special relationship.  Mattel shares our passion for 'Kung
Fu Panda,' and we felt that they were uniquely qualified to develop and
execute a premiere toy program for our product around the globe."
    Mattel's General Manager of Boys/Entertainment Tim Kilpin said, "We're
incredibly enthusiastic about 'Kung Fu Panda.'  It's a wonderful and
imaginative film that gives us great content to work with to develop an
innovative and compelling toy program."

    
    About DreamWorks Animation SKG
    
    DreamWorks Animation SKG (NYSE:   DWA) is devoted to producing high-quality
family entertainment through the use of computer-generated (CG) animation.
Utilizing world-class creative talent and state-of-the-art technological
capabilities, the company is committed to making two computer-animated feature
films a year that appeal to a broad movie-going audience.

    
    About Mattel, Inc.
    
    Mattel, Inc., (NYSE:   MAT) (http://www.mattel.com) is the worldwide leader
in the design, manufacture and marketing of toys and family products. The
Mattel family is comprised of such best-selling brands as Barbie(R), the most
popular fashion doll ever introduced, Hot Wheels(R), Matchbox(R), American
Girl(R), Radica(R) and Tyco(R) R/C, as well as Fisher-Price(R) brands,
including Little People(R), Power Wheels(R) and a wide array of entertainment-
inspired toy lines. Mattel is recognized as one of the 100 Most Trustworthy
U.S. Companies by Forbes Magazine and is ranked among the 100 Best Corporate
Citizens by CRO Magazine. Committed to ethical manufacturing practices, Mattel
marks a 10-year milestone in 2007 for its ever-evolving Global Manufacturing
Principles and focus on sustainable business practices. With global
headquarters in El Segundo, California, Mattel employs more than 30,000 people
in 43 countries and territories and sells products in more than 150 nations.
Mattel's vision is to be the world's premier toy brands -- today and tomorrow.

    
    Caution Concerning Forward-Looking Statements
    
    This document includes certain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.  The
Company's plans, prospects, strategies, proposals and our beliefs and
expectations concerning performance of our current and future releases and
anticipated talent, directors and storyline for our upcoming films and other
projects, constitute forward-looking statements.  These statements are based
on current expectations, estimates, forecasts and projections about the
industry in which we operate and management's beliefs and assumptions.  These
statements are not guarantees of future performance and involve risks,
uncertainties and assumptions which are difficult to predict.  Actual results
may vary materially from those expressed or implied by the statements herein
due to changes in economic, business, competitive, technological and/or
regulatory factors, and other risks and uncertainties affecting the operation
of the business of DreamWorks Animation SKG, Inc.  These risks and
uncertainties include: audience acceptance of our films, our dependence on the
success of a limited number of releases each year, the increasing cost of
producing and marketing feature films, piracy of motion pictures, the effect
of rapid technological change or alternative forms of entertainment and our
need to protect our proprietary technology and enhance or develop new
technology.  In addition, due to the uncertainties and risks involved in the
development and production of animated feature projects, the release dates for
the projects described in this document may be delayed.  For a further list
and description of such risks and uncertainties, see the reports filed by us
with the Securities and Exchange Commission, including our most recent annual
report on Form 10-K and our most recent quarterly reports on Form 10-Q.
DreamWorks Animation is under no obligation to, and expressly disclaims any
obligation to, update or alter its forward-looking statements, whether as a
result of new information, future events, changes in assumptions or otherwise.





For further information:

For further information: Olivier Mouroux of DreamWorks Animation SKG, 
+1-818-695-3425; or Michele Sturdivant of Mattel, Inc., +1-310-252-4374

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