Dream Big, Canada! What should be the next Olympic Games sport?



    Petro-Canada invites Canadians to dream up a new sport for a chance to
    pitch to the Canadian Olympic Committee and travel to the Vancouver 2010
    Olympic Winter Games

    Petro-Canada (TSX: PCA, NYSE:   PCZ)

    CALGARY, Oct. 23 /CNW/ - Have a dream? Make it happen! Petro-Canada wants
to know what sport Canadians feel should be elevated to Olympic Games status.
From air guitar and ultimate frisbee to skateboarding, this is a
once-in-a-lifetime opportunity for Canadians to tell the world about what they
love to do and what matters to them - no matter how crazy or off-the-wall.
    "Petro-Canada has a long history of supporting Canadian sport, and our
Dream Big contest is the next step in getting Canadians engaged to show us
what the Olympic Games mean to them," says Ron Brenneman, President and Chief
Executive Officer, Petro-Canada.
    Canadians can register online at www.iwilldreambig.ca for a chance to
present their sport at a live audition in front of a panel of distinguished
judges, including the following Canadian Olympians: Jennifer Robinson (figure
skating), Mathieu Turcotte (short track speed skating), Brent Hayden
(swimming) and Hayley Wickenheiser (ice hockey). Presentations will be
videotaped and four semi-finalists will then have their videos posted online -
where all of Canada will then get to decide which sport should get gold and
win.
    "The Olympic Games are all about passion and dedication to the
advancement of sport," says Chris Rudge, CEO of the Canadian Olympic
Committee. "We're thrilled to have all Canadians share in the excitement of
the games through the Dream Big contest, and we're really looking forward to
seeing what sports Canadians are passionate about."

    How to enter
    ------------
    Auditions will be held in four cities - Vancouver, Calgary, Toronto and
Montreal. To participate, Canadians can fill out an online entry form at
www.iwilldreambig.ca stating in 100 words or less why their sport deserves
Olympic Games fame. Four groups of 20 contestants will then be randomly
selected to present their dream sport to the judges.
    In each city, auditions will be held on special podiums located at the
event sites. Presentations will be videotaped, and judges will choose one
finalist from each event. Video entries for these four finalists will be
posted online on November 5 so the people of Canada can watch them and cast
their votes. Winners will be announced the week of November 19.

    Auditions
    ---------
    Dream Big auditions will be held between October 30 and November 3 at the
following locations:

    MONTREAL

    Date: Tuesday, October 30
    Time/Location: Complexe Desjardins, 10:30 a.m.
    Registration close: October 27 at 11:59 p.m. EST

    CALGARY

    Date: Thursday, November 1
    Time/Location: Stephen Avenue Walk (Across from The Bay), 10:30 a.m.
    Registration close: October 29 at 11:59 p.m. EST

    VANCOUVER

    Date: Friday, November 2
    Time/Location: Robson Square, 10:30 a.m.
    Registration close: October 30 at 11:59 p.m. EST

    TORONTO

    Date: Saturday, November 3
    Time/Location: Toronto Eaton Centre, 10:30 a.m.
    Registration close: October 31 at 11:59 p.m. EST

    Prizing
    -------
    Once the four videos are posted online, it's up to Canada to decide who
the winner is!
    The lucky first-place winner will have the chance to pitch the idea to
the Canadian Olympic Committee. Plus, he or she will receive a trip for two to
the Vancouver 2010 Olympic Winter Games with an approximate value of $15,000.
    Runners up will receive:
    2nd Place: $5,000 in free gas from Petro-Canada (that's one long road
trip!)
    3rd Place: $1,000 in free gas from Petro-Canada

    Visit www.iwilldreambig.ca for more information and complete rules and
regulations.

    Petro-Canada - a history of supporting the Olympic Movement in Canada.
    ----------------------------------------------------------------------
    Petro-Canada's commitment to sport fuels the dreams of athletes across
Canada. The Company's funding legacy began in 1988 and since that time,
Petro-Canada has awarded $6 million in scholarships to more than 2,000
non-carded athletes and coaches - one of the largest sources of such funding
in Canada.
    Today, Petro-Canada is a National Partner for the Vancouver 2010 Olympic
and Paralympic Winter Games, as well as the Canadian Olympic Committee. As
part of that sponsorship, the Company has developed the Petro-Canada Fuelling
Athlete and Coaching Excellence(*) (FACE(*)) program.
    The FACE(*) program focuses on providing equal funding to pre-carded
national Olympic and Paralympic Games hopefuls and their coaches. It helps to
provide athletes and coaches with the resources necessary to close the gap and
achieve national carded status in the short-term, and improve coaching skills
over the long-term. All Olympic and Paralympic Games aspirants are eligible
for FACE(*) funding and follow the Sport Canada review process to qualify.
    For a list of this year's FACE(*) recipients, visit www.iwilldreambig.ca.

    About the Canadian Olympic Committee
    ------------------------------------
    The Canadian Olympic Committee is a national, private, not-for-profit
organization committed to sport excellence. It is responsible for all aspects
of Canada's involvement in the Olympic movement, including Canada's
participation in the Olympic and Pan American Games and a wide variety of
programs that promote the Olympic Movement in Canada through cultural and
educational means. For more information, see the COC website: www.olympic.ca.

    About Petro-Canada
    ------------------
    Petro-Canada is one of Canada's largest oil and gas companies, operating
in both the upstream and the downstream sectors of the industry in Canada and
internationally. The Company creates value by responsibly developing energy
resources and providing world class petroleum products and services.
Petro-Canada is proud to be a National Partner to the Vancouver 2010 Olympic
and Paralympic Winter Games. The Company's common shares trade on the Toronto
Stock Exchange under the symbol PCA and on the New York Stock Exchange under
the symbol PCZ.

    (*) Marque de commerce de Petro-Canada - Trademark. Copyright (C) 2007
    Petro-Canada





For further information:

For further information: Melissa Graham, Edelman Public Relations, Tel:
(416) 979-1120 ext. 350, E-mail: Melissa.Graham@edelman.com; Veronica Curtis,
Corporate Communications, Petro-Canada (Calgary), Tel: (403) 296-3031, E-mail:
corpcomm@petro-canada.ca; Jackie DeSouza, Canadian Olympic Committee, Tel:
(416) 324-4122, E-mail: jdesouza@olympic.ca

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