Dr. Jim Cash Appointed to BSG Alliance Board of Directors



    Renowned Board Member of Multiple Fortune 500 Companies and Former
    Harvard Business School Leader to Help Guide World Class Governance and
    Strategy for Sustained Rapid Growth

    AUSTIN, Texas, Dec. 20 /CNW/ - BSG Alliance Corporation, creator of a
unique platform of on demand software and services that enable organizations
to become next generation enterprises, today announced that James I. ("Jim")
Cash, Jr., PhD. joined the company's board of directors this month.
    "Having Jim Cash join the BSG Alliance board is a real defining moment
for us," said chairman and CEO Steve Papermaster. "Dr. Cash is one of the most
accomplished leaders in organizational dynamics and governance, whose reach
spans core blue chips in business, academia and beyond. His global profile,
significant fiduciary experience, wisdom and vision will be great assets to us
as we continue our accelerated growth."
    Dr. Cash currently serves as director for a number of prominent
organizations, including General Electric (NYSE:   GE), Microsoft (NASDAQ:  
MSFT), Wal-Mart (NYSE:   WMT), Chubb (NYSE:   CB), The Boston Celtics, and the
National Association of Basketball Coaches Foundation. He retired in 2003 as
the James E. Robison Professor and Senior Associate Dean of the Harvard
Business School, where he first joined the faculty in 1976.
    Dr. Cash will join Mr. Papermaster, Warren Weiss of Foundation Capital
and Mitchell Kertzman of Hummer Winblad Venture Partners, all of whom
currently sit on the company's board.
    "I am delighted to join the BSG Alliance team in their quest to enable
next generation enterprises, " said Dr. Cash. "It is clear to me that
corporations are challenged to develop new business and leadership processes
to thrive in today's always on, global economy. I am thrilled to be part of a
company that is innovating a compelling new on demand business platform to
meet those challenges."
    In November, BSG Alliance announced the acquisition of New Paradigm, the
business innovation group led by internationally recognized thought leader and
author of Wikinomics, Don Tapscott. In little more than six months, BSG
Alliance has:

    
    -   publicly announced its formation
    -   secured $20 million in funding
    -   acquired Houston-based The Concours Group, a high level strategy,
        research, and executive education company
    -   acquired Kalivo Inc., maker of Web 2.0-based community software
    -   acquired Industrial Sciences LLC, maker of sophisticated business
        simulation software;
    -   launched a capital markets/financial services industry team on Wall
        Street, and
    -   acquired New Paradigm
    

    About BSG Alliance Corporation

    BSG Alliance helps companies become next generation enterprises, through
a unique, on-demand platform. The BSG Alliance platform delivers the most
innovative business research, executive development, applications, and
information to forward-thinking companies and top C-level executives, as they
seek to be sustainable leaders in today's hypercompetitive global economy.
Headquartered in Austin, Texas, USA, BSG Alliance has offices in Boston,
Houston, New York, London and Toronto, serving leading Global 2000 customers
on four continents. Customers include American Airlines, Johnson & Johnson,
and Marriott, among many others. For more information, please visit
www.BSGAlliance.com.





For further information:

For further information: Steve Guengerich, SGuengerich@BSGAlliance.com,
(512) 904-3405

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BSG ALLIANCE CORPORATION

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