Doritos puts Canadians in control with this year's Crash the Super Bowl competition



    You choose the winner....and the Super Bowl ad you want to see!

    TORONTO, Jan. 7 /CNW/ - Doritos(R) breaks the rules! For the first time
ever, Canadians can vote in this year's Crash the Super Bowl contest. The
contest empowers consumers to give one winning unsigned band the opportunity
to be featured during the February 3, 2008, Super Bowl XLII telecast
throughout Canada and the United States.
    Canadians can cast their vote for one of the three finalist music acts.
The finalist with the most votes will have a 60-second montage of their music
air on Super Bowl XLII during time traditionally reserved for Super Bowl
advertising. Not only can Canadians vote, they'll also get to see the ad when
it airs during the Super Bowl telecast on CTV.
    After the "top-ten" semi-finalists were selected by a panel of judges -
including GRAMMY Award-winning musician, songwriter and producer will.i.am,
Jack Joseph Puig, A&R executive vice president and producer for Geffen
Records, and Ryan O'Donnell, A&R executive for Interscope Geffen A&M Records
and the Doritos team - online fan votes submitted between December 17 and
December 31, 2007 determined the top three finalists.
    "The talent discovered in this music challenge is hands down some of the
best ever I've seen and heard," said will.i.am. "Some of these acts could go
on tour tomorrow."
    Now through January 28, 2008, Doritos and music lovers anywhere in North
America can vote for their favourite finalist at www.doritos.ca to determine
which music act will have its original song air as a music video during a
commercial break in the Super Bowl XLII broadcast on CTV.
    In addition to having their "big break" on one of the world's largest
stages, the winner will also receive a record deal with Interscope Geffen A&M
Records. The three finalists will each be awarded $10,000 and a trip to
Phoenix to attend the Doritos Super Bowl party.
    "Kina, Landon and Nivla are one step closer to the opportunity of a
lifetime," said Susan Irving, director, core brands for Frito Lay Canada.
"Doritos is all about the experience of empowering consumers. This was never
about finding the next jingle, it was a quest to discover new talent and we're
very excited that Canadian fans will be a part of the outcome".
    The "Crash the Super Bowl" campaign is the evolution of the Doritos brand
allowing consumers to be in control and give Canadians a voice in the
increasingly popular Super Bowl time slot.
    The three finalists (in alphabetical order by artist) and their original
song submissions are:

    Kina Grannis of Austin, TX: "Message From Your Heart"

    Born and raised in Mission Viejo, Calif., 22-year-old Kina Grannis
    graduated from the University of Southern California in May 2007. Her
    immediate next step was to pack her bags for Austin, Texas to pursue her
    dream of becoming a professional singer/songwriter. It was that bold,
    life-changing move that inspired Kina to write "Message From Your
    Heart," her first original song since settling in the city known for its
    rich musical culture. The acoustic recording is about her belief that the
    heart is the most fundamental part of life, literally and metaphorically,
    and it represents her respect for the daily adventures of life.

    Landon Austin of Dallas, TX: "Waitin"

    19-year-old Landon Austin had a desire to play music even as a child. He
    received his first guitar from his parents at the age of nine and hasn't
    put it down since. As a junior in high school, Landon's talent was
    recognized in his hometown when he won Dallas' local "Texas 10 Under 20"
    contest. Now a freshman at Belmont University in Nashville, Tenn., Landon
    has a chance at a national spotlight like none other. His original song
    "Waitin" is loosely based on a girl that Landon liked in high school and
    the feeling of not knowing how she felt in return, but being okay with it
    either way. Knowing that many others have been in the same emotional
    situation, Landon is thrilled to be sharing his original song with so
    many new fans.

    Nivla featuring P. Oberoi of New York, NY: "Be Easy (Koi Naa)"

    Hailing from the greater New York City area, 27-year-old Nivla is leading
    a South Asian musical movement by rapping with style and lyrics that fuse
    his Indian roots with American culture. A personal banker by trade,
    Nivla's dream is to bring his music to the masses and change the world,
    and being selected by fans as a Doritos "Crash the Super Bowl" finalist
    puts him one huge step closer to that goal. As the first Indian rapper to
    be featured in XXL, Nivla is part of a larger music group called "Soul
    Tap Squad," which includes P. OBeroi who is featured in their song, "Be
    Easy (Koi Naa)." This original record is a feel good, party song that
    blends Soul Tap's unique sound with the sounds of a dancehall.

    For more information and access to the top three finalists' videos, bios
and photos please visit www.doritos.ca/doritos/crashthesuperbowl to view the
optimized press release.

    About Doritos and Frito Lay Canada

    Doritos is Canada's favourite brand of tortilla chip, leading the market
in all regions. Frito Lay Canada is a member of the PepsiCo, Inc. family of
companies and is Canada's largest snack food company.





For further information:

For further information: and interview requests, please contact: Barbara
Laidlaw, Fleishman-Hillard Canada for Frito Lay Canada - (416) 645-3666,
barbara.laidlaw@fleishman.ca; Jared Dougherty, Frito-Lay North America - (310)
224-5610, jared.dougherty@fritolay.com


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